PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractBusiness Plan: HeardAround is a one-stop shop for national, regional, local, and ultra-local news. Users will enjoy the benefit of reading about what is happening at the high school down the street and at the White House in Washington, D.C. at a single news website. Alternative Value: The concepts primary benefit is its ability to grow, connect, and strengthen communities through knowledge transfer and constructive civic discussion. In addition, HeardAround has the ability to stimulate local businesses by offering geographically specific advertising at a discounted price in comparison to other publications. Although there is potential for negative content being posted to the site, HeardAround will make take all possible precautions to steer user content in a responsible direction. Because HeardAround is rather revolutionary and innovative in nature, it will be important to teach users about the benefits of the idea and the positive ways in which it can impact communities throughout the U.S.
Degree ProgramHonors College
Business Economics and Entrepreneurship