Persistent Link:
http://hdl.handle.net/10150/614173
Title:
THE SUCCESS OF WEARABLES
Author:
VAUGHAN, MARY ELIZABETH
Issue Date:
2016
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
The data collected in this paper, both primary and secondary, shows us a lot about the success wearables have had and what their future looks like. Results showed that the main reason users comply with their wearable is that they can explicitly see their progress throughout the day. They value being able to see the number of steps and miles increasing at the tip of their fingertips. The majority of users have had a positive experience with their wearable and like to see themselves accomplishing a goal everyday. After using their wearables, users significantly increased their physical activity per week and saw a positive difference in their lives. Wearables are having a significantly positive impact on users as many have increased their level of activity, and are motivated to be more active on a daily basis. Fitbit by and large is the industry leader in fitness bands.
Type:
text; Electronic Thesis
Degree Name:
B.A.
Degree Level:
Bachelors
Degree Program:
Honors College; Marketing
Degree Grantor:
University of Arizona
Advisor:
Schau, Hope

Full metadata record

DC FieldValue Language
dc.language.isoen_USen
dc.titleTHE SUCCESS OF WEARABLESen_US
dc.creatorVAUGHAN, MARY ELIZABETHen
dc.contributor.authorVAUGHAN, MARY ELIZABETHen
dc.date.issued2016-
dc.publisherThe University of Arizona.en
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en
dc.description.abstractThe data collected in this paper, both primary and secondary, shows us a lot about the success wearables have had and what their future looks like. Results showed that the main reason users comply with their wearable is that they can explicitly see their progress throughout the day. They value being able to see the number of steps and miles increasing at the tip of their fingertips. The majority of users have had a positive experience with their wearable and like to see themselves accomplishing a goal everyday. After using their wearables, users significantly increased their physical activity per week and saw a positive difference in their lives. Wearables are having a significantly positive impact on users as many have increased their level of activity, and are motivated to be more active on a daily basis. Fitbit by and large is the industry leader in fitness bands.en
dc.typetexten
dc.typeElectronic Thesisen
thesis.degree.nameB.A.en
thesis.degree.levelBachelorsen
thesis.degree.disciplineHonors Collegeen
thesis.degree.disciplineMarketingen
thesis.degree.grantorUniversity of Arizonaen
dc.contributor.advisorSchau, Hopeen
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