Ban Hammer: Rhetorics of Community Management in the Computer Game Industry

Persistent Link:
http://hdl.handle.net/10150/613263
Title:
Ban Hammer: Rhetorics of Community Management in the Computer Game Industry
Author:
Zimmerman, Joshua J.
Issue Date:
2016
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This dissertation, "Ban Hammer: Rhetorics of Community Management in the Computer Game Industry," argues that community management, as an emerging corporate discipline, manages community discourse to produce particular subject-consumer attitudes and behaviors. Employing a multi-perspectival, suspensionist methodology, this dissertation analyzes the discursive practices of community managers working in the computer game industry, along with the communities themselves, to discover how computer game communities and computer game development organizations employ a wide variety of rhetorical strategies as they attempt to exert power over one another. Drawing from a wide range of sources in the study of rhetoric, community management, fan studies, computer game development, psychoanalysis, new media studies, and professional communication, this project argues that community manager's inhabit a unique discursive space, one characterized by unresolved and unresolvable discursive tension, and that the work of community managers has an ever increasing importance to both the computer game development cycle and the production of fan communities.
Type:
text; Electronic Dissertation
Keywords:
Computer games; fan studies; multimedia; multiperspectival; Rhetoric; Rhetoric, Composition & the Teaching of English; Community management
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Graduate College; Rhetoric, Composition & the Teaching of English
Degree Grantor:
University of Arizona
Advisor:
McAllister, Ken

Full metadata record

DC FieldValue Language
dc.language.isoen_USen
dc.titleBan Hammer: Rhetorics of Community Management in the Computer Game Industryen_US
dc.creatorZimmerman, Joshua J.en
dc.contributor.authorZimmerman, Joshua J.en
dc.date.issued2016-
dc.publisherThe University of Arizona.en
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en
dc.description.abstractThis dissertation, "Ban Hammer: Rhetorics of Community Management in the Computer Game Industry," argues that community management, as an emerging corporate discipline, manages community discourse to produce particular subject-consumer attitudes and behaviors. Employing a multi-perspectival, suspensionist methodology, this dissertation analyzes the discursive practices of community managers working in the computer game industry, along with the communities themselves, to discover how computer game communities and computer game development organizations employ a wide variety of rhetorical strategies as they attempt to exert power over one another. Drawing from a wide range of sources in the study of rhetoric, community management, fan studies, computer game development, psychoanalysis, new media studies, and professional communication, this project argues that community manager's inhabit a unique discursive space, one characterized by unresolved and unresolvable discursive tension, and that the work of community managers has an ever increasing importance to both the computer game development cycle and the production of fan communities.en
dc.typetexten
dc.typeElectronic Dissertationen
dc.subjectComputer gamesen
dc.subjectfan studiesen
dc.subjectmultimediaen
dc.subjectmultiperspectivalen
dc.subjectRhetoricen
dc.subjectRhetoric, Composition & the Teaching of Englishen
dc.subjectCommunity managementen
thesis.degree.namePh.D.en
thesis.degree.leveldoctoralen
thesis.degree.disciplineGraduate Collegeen
thesis.degree.disciplineRhetoric, Composition & the Teaching of Englishen
thesis.degree.grantorUniversity of Arizonaen
dc.contributor.advisorMcAllister, Kenen
dc.contributor.committeememberKimme-Hea, Amyen
dc.contributor.committeememberCardenas, Maritzaen
dc.contributor.committeememberMcAllister, Kenen
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