Effects of Information Source on Public Opinion: Gun Control & Affirmative Action

Persistent Link:
http://hdl.handle.net/10150/579256
Title:
Effects of Information Source on Public Opinion: Gun Control & Affirmative Action
Author:
Kotzambasis, Zoey Lynn
Issue Date:
2015
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Public opinion and the various aspects that can influence opinion and therefore political behavior are invaluable resources in the American political system. The ways in which individuals perceive, process, and understand information is vital to how voters behave on Election Day, which is why understanding how individual opinion, and subsequently public opinion can be affected by information sources is essential. Understanding how to influence the perceived credibility of a particular source of information is a powerful tool in influencing public opinion and the democratic process. In order to gain a thorough understanding of some of the ways in which information sources can influence public opinion, a survey experiment was conducted in the Spring of 2015 at the University of Arizona to examine the effect of an author's demographic characteristics on his or her perceived credibility, and therefore, public opinion with regard to gun control and affirmative action.
Type:
text; Electronic Thesis
Degree Name:
B.A.
Degree Level:
bachelors
Degree Program:
Honors College; Political Science
Degree Grantor:
University of Arizona
Advisor:
Klar, Samara

Full metadata record

DC FieldValue Language
dc.language.isoen_USen
dc.titleEffects of Information Source on Public Opinion: Gun Control & Affirmative Actionen_US
dc.creatorKotzambasis, Zoey Lynnen
dc.contributor.authorKotzambasis, Zoey Lynnen
dc.date.issued2015en
dc.publisherThe University of Arizona.en
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en
dc.description.abstractPublic opinion and the various aspects that can influence opinion and therefore political behavior are invaluable resources in the American political system. The ways in which individuals perceive, process, and understand information is vital to how voters behave on Election Day, which is why understanding how individual opinion, and subsequently public opinion can be affected by information sources is essential. Understanding how to influence the perceived credibility of a particular source of information is a powerful tool in influencing public opinion and the democratic process. In order to gain a thorough understanding of some of the ways in which information sources can influence public opinion, a survey experiment was conducted in the Spring of 2015 at the University of Arizona to examine the effect of an author's demographic characteristics on his or her perceived credibility, and therefore, public opinion with regard to gun control and affirmative action.en
dc.typetexten
dc.typeElectronic Thesisen
thesis.degree.nameB.A.en
thesis.degree.levelbachelorsen
thesis.degree.disciplineHonors Collegeen
thesis.degree.disciplinePolitical Scienceen
thesis.degree.grantorUniversity of Arizonaen
dc.contributor.advisorKlar, Samaraen
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