The Good, The Bad, & The Ugly: Crisis Management Across Industries

Persistent Link:
http://hdl.handle.net/10150/578981
Title:
The Good, The Bad, & The Ugly: Crisis Management Across Industries
Author:
Arbogast, Audrey Kathryn
Issue Date:
2015
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This thesis examines the organizational use of traditional and new media in public relations tactics when confronted with a crisis. Taking from the elements from the Social- Mediated Crisis Communication model, the primary question is what is the best combination of response types when accounting for the locus of control and source of the crisis? In order to understand how organizations handle and fare a crisis, four organizations in crisis were observed: The Baltimore Ravens, The Los Angeles Clippers, SeaWorld, and Target. This sample covers three different types of organizations: Sports (NFL and NBA), Entertainment, and Retail. The public addresses issued by these organizations were cross-examined with previous research in the topic to look for trends, similarities, and differences in the quantity and type of responses. At the conclusion of this study, there were different outcomes of the different response strategies for the four organizations. Based on these findings, recommendations for other organizations facing a crisis are made.
Type:
text; Electronic Thesis
Degree Name:
B.S.B.A.
Degree Level:
bachelors
Degree Program:
Honors College; Business Administration
Degree Grantor:
University of Arizona
Advisor:
Schau, Hope Jensen

Full metadata record

DC FieldValue Language
dc.language.isoen_USen
dc.titleThe Good, The Bad, & The Ugly: Crisis Management Across Industriesen_US
dc.creatorArbogast, Audrey Kathrynen
dc.contributor.authorArbogast, Audrey Kathrynen
dc.date.issued2015en
dc.publisherThe University of Arizona.en
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en
dc.description.abstractThis thesis examines the organizational use of traditional and new media in public relations tactics when confronted with a crisis. Taking from the elements from the Social- Mediated Crisis Communication model, the primary question is what is the best combination of response types when accounting for the locus of control and source of the crisis? In order to understand how organizations handle and fare a crisis, four organizations in crisis were observed: The Baltimore Ravens, The Los Angeles Clippers, SeaWorld, and Target. This sample covers three different types of organizations: Sports (NFL and NBA), Entertainment, and Retail. The public addresses issued by these organizations were cross-examined with previous research in the topic to look for trends, similarities, and differences in the quantity and type of responses. At the conclusion of this study, there were different outcomes of the different response strategies for the four organizations. Based on these findings, recommendations for other organizations facing a crisis are made.en
dc.typetexten
dc.typeElectronic Thesisen
thesis.degree.nameB.S.B.A.en
thesis.degree.levelbachelorsen
thesis.degree.disciplineHonors Collegeen
thesis.degree.disciplineBusiness Administrationen
thesis.degree.grantorUniversity of Arizonaen
dc.contributor.advisorSchau, Hope Jensenen
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