Sugarcoating the Problem: The Effect of CSR on Consumer Health Judgments

Persistent Link:
http://hdl.handle.net/10150/578961
Title:
Sugarcoating the Problem: The Effect of CSR on Consumer Health Judgments
Author:
Silverman, Alexi Rae
Issue Date:
2015
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This thesis aims to make a contribution to the study of the American epidemic of obesity by examining the behavior of both corporations and consumers, while taking into account the current regulatory state of the food and drink industry. It includes information about Corporate Social Responsibility (CSR) that leads to a study to determine if the perception a consumer has about a food and/or drink corporation based on its CSR initiatives has an effect on the perception the consumer has about its respective products in terms of health content. Academics can use this research in further determining the impact of CSR on consumer behavior. Those involved in law and policy can use this research in determining if there are any regulatory actions that can be enforced in food and drink production to better inform and educate consumers about the health content of the products they may like, purchase, and consume. Current research and review suggests that more information and discussion between food and drink corporations and society concerning both CSR efforts and products may affect current consumer attitudes and in turn, alter unhealthy purchase patterns. Ultimately, this might be a step towards alleviating obesity in the United States.
Type:
text; Electronic Thesis
Degree Name:
B.S.B.A.
Degree Level:
bachelors
Degree Program:
Honors College; Marketing
Degree Grantor:
University of Arizona
Advisor:
Nielsen, Jesper

Full metadata record

DC FieldValue Language
dc.language.isoen_USen
dc.titleSugarcoating the Problem: The Effect of CSR on Consumer Health Judgmentsen_US
dc.creatorSilverman, Alexi Raeen
dc.contributor.authorSilverman, Alexi Raeen
dc.date.issued2015en
dc.publisherThe University of Arizona.en
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en
dc.description.abstractThis thesis aims to make a contribution to the study of the American epidemic of obesity by examining the behavior of both corporations and consumers, while taking into account the current regulatory state of the food and drink industry. It includes information about Corporate Social Responsibility (CSR) that leads to a study to determine if the perception a consumer has about a food and/or drink corporation based on its CSR initiatives has an effect on the perception the consumer has about its respective products in terms of health content. Academics can use this research in further determining the impact of CSR on consumer behavior. Those involved in law and policy can use this research in determining if there are any regulatory actions that can be enforced in food and drink production to better inform and educate consumers about the health content of the products they may like, purchase, and consume. Current research and review suggests that more information and discussion between food and drink corporations and society concerning both CSR efforts and products may affect current consumer attitudes and in turn, alter unhealthy purchase patterns. Ultimately, this might be a step towards alleviating obesity in the United States.en
dc.typetexten
dc.typeElectronic Thesisen
thesis.degree.nameB.S.B.A.en
thesis.degree.levelbachelorsen
thesis.degree.disciplineHonors Collegeen
thesis.degree.disciplineMarketingen
thesis.degree.grantorUniversity of Arizonaen
dc.contributor.advisorNielsen, Jesperen
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