Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment

Persistent Link:
http://hdl.handle.net/10150/347636
Title:
Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
Author:
Chaifetz, Gerald, 1940-
Issue Date:
1968
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Advertising -- Arizona -- Tucson.; Retail trade -- Arizona -- Tucson.
Degree Name:
M.S.
Degree Level:
masters
Degree Program:
Graduate College
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoen_USen
dc.titleEvaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experimenten
dc.creatorChaifetz, Gerald, 1940-en
dc.contributor.authorChaifetz, Gerald, 1940-en
dc.date.issued1968en
dc.publisherThe University of Arizona.en
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en
dc.description.noteThis item was digitized from a paper original and/or a microfilm copy. If you need higher-resolution images for any content in this item, please contact us at repository@u.library.arizona.edu.en
dc.typetexten
dc.typeThesis-Reproduction (electronic)en
dc.subjectAdvertising -- Arizona -- Tucson.en
dc.subjectRetail trade -- Arizona -- Tucson.en
thesis.degree.nameM.S.en
thesis.degree.levelmastersen
thesis.degree.disciplineGraduate Collegeen
thesis.degree.grantorUniversity of Arizonaen
dc.identifier.oclc29823822en
dc.identifier.bibrecord.b31345487en
dc.identifier.callnumberE9791 1968 238en
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