Persistent Link:
http://hdl.handle.net/10150/319606
Title:
The effectiveness of television as an advertising medium
Author:
Walsh, Bill
Issue Date:
1950
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Television advertising.
Degree Name:
M.S.
Degree Level:
masters
Degree Program:
Graduate College
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleThe effectiveness of television as an advertising mediumen_US
dc.creatorWalsh, Billen_US
dc.contributor.authorWalsh, Billen_US
dc.date.issued1950en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
dc.subjectTelevision advertising.en_US
thesis.degree.nameM.S.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.identifier.oclc27718098en_US
dc.identifier.bibrecord.b26086190en_US
dc.identifier.callnumberE9791 1950 86en_US
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