Product directed ego-involvement: its relationship to the theory of cognitive dissonance

Persistent Link:
http://hdl.handle.net/10150/318687
Title:
Product directed ego-involvement: its relationship to the theory of cognitive dissonance
Author:
Shipka, Beverly Dee, 1941-
Issue Date:
1968
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Keywords:
Consumers' preferences.; Cognitive dissonance.
Degree Name:
M.S.
Degree Level:
masters
Degree Program:
Graduate College
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleProduct directed ego-involvement: its relationship to the theory of cognitive dissonanceen_US
dc.creatorShipka, Beverly Dee, 1941-en_US
dc.contributor.authorShipka, Beverly Dee, 1941-en_US
dc.date.issued1968en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.subjectConsumers' preferences.en_US
dc.subjectCognitive dissonance.en_US
thesis.degree.nameM.S.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.identifier.oclc29785619en_US
dc.identifier.bibrecord.b31321513en_US
dc.identifier.callnumberE9791 1968 220en_US
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