Persistent Link:
http://hdl.handle.net/10150/297734
Title:
The Relationship Between Creativity and Entrepreneurship
Author:
Sager, Paige Elizabeth
Issue Date:
2013
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This paper investigates the contribution of creativity to entrepreneurship as observed through interviews with successful entrepreneurs in Arizona. Analysis consists of a number of themes: consideration of important definitions and entrepreneurial creativity’s link with personality and individual cognition. Other relevant areas of discussion include creativity’s link with motivation, awareness, actualization and innovation. These factors are the foundation for a critical evaluation of how creativity contributes to successful entrepreneurship practice. The process of measuring and testing entrepreneurial creativity is noted, and the paper includes detailed descriptions of several models of creativity in entrepreneurship that were utilized. The use of qualitative observation uncovers data on creative entrepreneurial behavior.
Type:
text; Electronic Thesis
Degree Name:
B.S.
Degree Level:
bachelors
Degree Program:
Honors College; Marketing
Degree Grantor:
University of Arizona
Advisor:
Nielsen, Jespor

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleThe Relationship Between Creativity and Entrepreneurshipen_US
dc.creatorSager, Paige Elizabethen_US
dc.contributor.authorSager, Paige Elizabethen_US
dc.date.issued2013-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThis paper investigates the contribution of creativity to entrepreneurship as observed through interviews with successful entrepreneurs in Arizona. Analysis consists of a number of themes: consideration of important definitions and entrepreneurial creativity’s link with personality and individual cognition. Other relevant areas of discussion include creativity’s link with motivation, awareness, actualization and innovation. These factors are the foundation for a critical evaluation of how creativity contributes to successful entrepreneurship practice. The process of measuring and testing entrepreneurial creativity is noted, and the paper includes detailed descriptions of several models of creativity in entrepreneurship that were utilized. The use of qualitative observation uncovers data on creative entrepreneurial behavior.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineMarketingen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorNielsen, Jespor-
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