Persistent Link:
http://hdl.handle.net/10150/291783
Title:
A readership survey of "Arizona Land & People" magazine
Author:
McGinley, Susan Elizabeth, 1952-
Issue Date:
1993
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
The purpose of this study was to determine the effectiveness of the University of Arizona College of Agriculture magazine, Arizona Land & People, by evaluating it for reader satisfaction and interest, usefulness of information and reader demographics. The study used a mailed questionnaire, sent to a random sample of Arizona residents on the subscriber list. Findings indicate that the majority of the recipients are satisfied with the magazine in its present form, although they prefer that it be published more often. The readers represent a wide range of occupations, many related to agriculture. The magazine is valued for the quality of its technical information, which a majority of the readers use for work-related purposes. Findings also suggest that Arizona Land & People is a valuable reference tool in schools and libraries.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Journalism.; Education, Agricultural.; Mass Communications.
Degree Name:
M.S.
Degree Level:
masters
Degree Program:
Graduate College; Agricultural Education
Degree Grantor:
University of Arizona
Advisor:
Huber, Roger

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleA readership survey of "Arizona Land & People" magazineen_US
dc.creatorMcGinley, Susan Elizabeth, 1952-en_US
dc.contributor.authorMcGinley, Susan Elizabeth, 1952-en_US
dc.date.issued1993en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThe purpose of this study was to determine the effectiveness of the University of Arizona College of Agriculture magazine, Arizona Land & People, by evaluating it for reader satisfaction and interest, usefulness of information and reader demographics. The study used a mailed questionnaire, sent to a random sample of Arizona residents on the subscriber list. Findings indicate that the majority of the recipients are satisfied with the magazine in its present form, although they prefer that it be published more often. The readers represent a wide range of occupations, many related to agriculture. The magazine is valued for the quality of its technical information, which a majority of the readers use for work-related purposes. Findings also suggest that Arizona Land & People is a valuable reference tool in schools and libraries.en_US
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
dc.subjectJournalism.en_US
dc.subjectEducation, Agricultural.en_US
dc.subjectMass Communications.en_US
thesis.degree.nameM.S.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineAgricultural Educationen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorHuber, Rogeren_US
dc.identifier.proquest1356790en_US
dc.identifier.bibrecord.b314538799en_US
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