Persistent Link:
http://hdl.handle.net/10150/291606
Title:
Schema theory: An application to political communication
Author:
Nitz, Michael Earl, 1967-
Issue Date:
1991
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Political schema research (Kinder, Peters, Abelson, & Fiske, 1980; Miller, Wattenberg, & Malanchuk, 1986) has centered on the schemas voters use to select presidents. Unfortunately, political researchers have all but neglected the state and local level. Consequently, this thesis focuses on the schemas voters use to select governors to determine if these schemas differ from schemas used to select presidents. This thesis also tests the relationship between political sophistication and the use of certain schemas to select a governor. Surveys were administered to 563 adults waiting for jury duty. Results indicate the schemas voters use to select governors differ from those used to select presidents. Political sophistication is positively related to usage of issues and performance schemas. Further research should explore political schemas at state and local levels.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Political Science, General.; Mass Communications.
Degree Name:
M.A.
Degree Level:
masters
Degree Program:
Graduate College; Communication
Degree Grantor:
University of Arizona
Advisor:
Kenski, Henry C.

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleSchema theory: An application to political communicationen_US
dc.creatorNitz, Michael Earl, 1967-en_US
dc.contributor.authorNitz, Michael Earl, 1967-en_US
dc.date.issued1991en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractPolitical schema research (Kinder, Peters, Abelson, & Fiske, 1980; Miller, Wattenberg, & Malanchuk, 1986) has centered on the schemas voters use to select presidents. Unfortunately, political researchers have all but neglected the state and local level. Consequently, this thesis focuses on the schemas voters use to select governors to determine if these schemas differ from schemas used to select presidents. This thesis also tests the relationship between political sophistication and the use of certain schemas to select a governor. Surveys were administered to 563 adults waiting for jury duty. Results indicate the schemas voters use to select governors differ from those used to select presidents. Political sophistication is positively related to usage of issues and performance schemas. Further research should explore political schemas at state and local levels.en_US
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
dc.subjectPolitical Science, General.en_US
dc.subjectMass Communications.en_US
thesis.degree.nameM.A.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineCommunicationen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorKenski, Henry C.en_US
dc.identifier.proquest1346422en_US
dc.identifier.bibrecord.b27226645en_US
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