EFFECTS OF STATUS AND GENDER OF AUTHOR AND SEX OF READER ON EVALUATION OF AUTHOR CREDIBILITY

Persistent Link:
http://hdl.handle.net/10150/282769
Title:
EFFECTS OF STATUS AND GENDER OF AUTHOR AND SEX OF READER ON EVALUATION OF AUTHOR CREDIBILITY
Author:
Lawrence, Allyn Elaine
Issue Date:
1980
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
The purpose of this study was to investigate the relationships among and between three factors that were hypothesized to affect a reader's evaluation of an author of persuasive material as credible or not. The three factors examined were the following: (1) the occupational status of an author; (2) the gender of an author; and (3) the gender of the reader. The instruments used in the study included a questionnaire, ranking and rating scales, and a set of four persuasive articles with corresponding response scales. The questionnaire was used to obtain a list of relevant and controversial topics. The ranking and rating scales were used to determine the order of preference or importance of each topic and the attitudes concerning the issue. The four persuasive articles were written by the researcher in a letter-to-the-editor format. Each article was attributed to a male author associated with a high and low status occupation. Each article version was accompanied by a response scale. Subjects were to rate their feelings regarding the credibility of each author. Subjects for the study were freshman and sophomore sociology students at The University of Arizona. A total of 223 students participated in the study. Significant differences were found regarding author occupational status. For two of the persuasive articles, the high occupational status author was rated as more credible than the low status occupation author regardless of author or reader gender. Significant differences were also found for reader gender. Female readers overall rated authors as more credible than did male readers for two of the persuasive articles. No significant differences were found regarding author gender.
Type:
text; Dissertation-Reproduction (electronic)
Keywords:
Authors and readers.; Books and reading.; Persuasion (Psychology)
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Graduate College; Reading
Degree Grantor:
University of Arizona
Advisor:
Ames, William S.

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleEFFECTS OF STATUS AND GENDER OF AUTHOR AND SEX OF READER ON EVALUATION OF AUTHOR CREDIBILITYen_US
dc.creatorLawrence, Allyn Elaineen_US
dc.contributor.authorLawrence, Allyn Elaineen_US
dc.date.issued1980en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThe purpose of this study was to investigate the relationships among and between three factors that were hypothesized to affect a reader's evaluation of an author of persuasive material as credible or not. The three factors examined were the following: (1) the occupational status of an author; (2) the gender of an author; and (3) the gender of the reader. The instruments used in the study included a questionnaire, ranking and rating scales, and a set of four persuasive articles with corresponding response scales. The questionnaire was used to obtain a list of relevant and controversial topics. The ranking and rating scales were used to determine the order of preference or importance of each topic and the attitudes concerning the issue. The four persuasive articles were written by the researcher in a letter-to-the-editor format. Each article was attributed to a male author associated with a high and low status occupation. Each article version was accompanied by a response scale. Subjects were to rate their feelings regarding the credibility of each author. Subjects for the study were freshman and sophomore sociology students at The University of Arizona. A total of 223 students participated in the study. Significant differences were found regarding author occupational status. For two of the persuasive articles, the high occupational status author was rated as more credible than the low status occupation author regardless of author or reader gender. Significant differences were also found for reader gender. Female readers overall rated authors as more credible than did male readers for two of the persuasive articles. No significant differences were found regarding author gender.en_US
dc.typetexten_US
dc.typeDissertation-Reproduction (electronic)en_US
dc.subjectAuthors and readers.en_US
dc.subjectBooks and reading.en_US
dc.subjectPersuasion (Psychology)en_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineReadingen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorAmes, William S.en_US
dc.identifier.proquest8104294en_US
dc.identifier.oclc7418110en_US
dc.identifier.bibrecord.b13380424en_US
All Items in UA Campus Repository are protected by copyright, with all rights reserved, unless otherwise indicated.