Linking environmental scanning to marketing strategy: Factors influencing vertical communication of externally scanned information

Persistent Link:
http://hdl.handle.net/10150/278421
Title:
Linking environmental scanning to marketing strategy: Factors influencing vertical communication of externally scanned information
Author:
Dickinson, Ronald Byrom, 1952-
Issue Date:
1994
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This study develops a conceptual model for managerial control of environmental scanning behavior in their subordinate organizations. It is developed within a boundary-spanning framework where the boundary of the organization is part of the conceptualization of the environmental scanning process. Aggregate and individual effects specific to the organizational boundary layer are included in the conceptual model. Environmental scanning behavior is stimulated and focussed by managers like a "push-pull" pump. Subordinate perceptions of managerial communication are central to the "pump mechanism." Perceptions of strategically important themes for the organization supply the push to engage in environmental scanning. Perceptions of managerial receptivity to external information on strategic themes supply the pull. In concert these factors draw environmental information across the organizational boundary, then vertically in the organization, making environmental information available to senior management.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Business Administration, Marketing.; Business Administration, Management.; Sociology, Industrial and Labor Relations.
Degree Name:
M.S.
Degree Level:
masters
Degree Program:
Graduate College; Marketing
Degree Grantor:
University of Arizona
Advisor:
Jaworski, Bernard J.

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleLinking environmental scanning to marketing strategy: Factors influencing vertical communication of externally scanned informationen_US
dc.creatorDickinson, Ronald Byrom, 1952-en_US
dc.contributor.authorDickinson, Ronald Byrom, 1952-en_US
dc.date.issued1994en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThis study develops a conceptual model for managerial control of environmental scanning behavior in their subordinate organizations. It is developed within a boundary-spanning framework where the boundary of the organization is part of the conceptualization of the environmental scanning process. Aggregate and individual effects specific to the organizational boundary layer are included in the conceptual model. Environmental scanning behavior is stimulated and focussed by managers like a "push-pull" pump. Subordinate perceptions of managerial communication are central to the "pump mechanism." Perceptions of strategically important themes for the organization supply the push to engage in environmental scanning. Perceptions of managerial receptivity to external information on strategic themes supply the pull. In concert these factors draw environmental information across the organizational boundary, then vertically in the organization, making environmental information available to senior management.en_US
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
dc.subjectBusiness Administration, Marketing.en_US
dc.subjectBusiness Administration, Management.en_US
dc.subjectSociology, Industrial and Labor Relations.en_US
thesis.degree.nameM.S.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineMarketingen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorJaworski, Bernard J.en_US
dc.identifier.proquest1357302en_US
dc.identifier.bibrecord.b31926319en_US
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