Shopping orientation as an outcome of the acculturation process among Chinese consumers

Persistent Link:
http://hdl.handle.net/10150/278288
Title:
Shopping orientation as an outcome of the acculturation process among Chinese consumers
Author:
Chen, Yan Qiong, 1966-
Issue Date:
1993
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
In this research consumer acculturation was investigated to explore the relationship between shopping orientations of ethnic consumers and their involvement in the acculturation process. A consumer acculturation model was proposed which described the entire process of learning consumer behavior across cultural boundaries and discovered the relationships among the variables. A survey was conducted among 400 Chinese consumers residing in Tucson. Factor analysis and multiple regression were employed to derive common factors and test hypotheses. The results suggested that most shopping orientations, as well as acculturation variables were influenced by individual characteristics such as individuals' ethnicness, language ability, lifestyle activities, length of stay in the U.S., and willingness to stay. Individuals' demographic characteristics such as sex, age, income, marital status, and student/employment status, however, had less influence on shopping orientations and acculturation variables.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Psychology, Behavioral.; Sociology, Ethnic and Racial Studies.
Degree Name:
M.S.
Degree Level:
masters
Degree Program:
Graduate College
Degree Grantor:
University of Arizona
Advisor:
Shim, Soyeon

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleShopping orientation as an outcome of the acculturation process among Chinese consumersen_US
dc.creatorChen, Yan Qiong, 1966-en_US
dc.contributor.authorChen, Yan Qiong, 1966-en_US
dc.date.issued1993en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractIn this research consumer acculturation was investigated to explore the relationship between shopping orientations of ethnic consumers and their involvement in the acculturation process. A consumer acculturation model was proposed which described the entire process of learning consumer behavior across cultural boundaries and discovered the relationships among the variables. A survey was conducted among 400 Chinese consumers residing in Tucson. Factor analysis and multiple regression were employed to derive common factors and test hypotheses. The results suggested that most shopping orientations, as well as acculturation variables were influenced by individual characteristics such as individuals' ethnicness, language ability, lifestyle activities, length of stay in the U.S., and willingness to stay. Individuals' demographic characteristics such as sex, age, income, marital status, and student/employment status, however, had less influence on shopping orientations and acculturation variables.en_US
dc.description.noteDigitization note: p. 38-39 missing from paper original; appears to be pagination errors rather than missing content.en
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
dc.subjectPsychology, Behavioral.en_US
dc.subjectSociology, Ethnic and Racial Studies.en_US
thesis.degree.nameM.S.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorShim, Soyeonen_US
dc.identifier.proquest1352335en_US
dc.identifier.bibrecord.b2708646xen_US
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