Persistent Link:
http://hdl.handle.net/10150/277125
Title:
Market potential for Portuguese vinho verde
Author:
da Silva, Aida Maria Goncalves, 1951-
Issue Date:
1989
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
It was concluded that there is a free potential for future growth in the quality sector. Price trend analysis for different qualities is consistent with the expected growth. Envisaged changes in production patterns will bring increased revenues for the industry. However, if government intervention goals are to increase substantially industry profitability and farmers income, a balance between government incentives to expand the area of quality wine and government and private investment in market promotion are required. The non-adoption of marketing strategies to increase demand or a failure to promote quality wine demand will have negative effects on prices and on the industry profitability. It was concluded that there is a free potential for future growth in the quality sector. Price trend analysis for different qualities is consistent with the expected growth. Envisaged changes in production patterns will bring increased revenues for the industry. However, if government intervention goals are to increase substantially industry profitability and farmers income, a balance between government incentives to expand the area of quality wine and government and private investment in market promotion are required. The non-adoption of marketing strategies to increase demand or a failure to promote quality wine demand will have negative effects on prices and on the industry profitability.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Viticulture -- Economic aspects.; Wine -- Marketing.
Degree Name:
M.S.
Degree Level:
masters
Degree Program:
Graduate College; Agricultural Economics
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleMarket potential for Portuguese vinho verdeen_US
dc.creatorda Silva, Aida Maria Goncalves, 1951-en_US
dc.contributor.authorda Silva, Aida Maria Goncalves, 1951-en_US
dc.date.issued1989en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractIt was concluded that there is a free potential for future growth in the quality sector. Price trend analysis for different qualities is consistent with the expected growth. Envisaged changes in production patterns will bring increased revenues for the industry. However, if government intervention goals are to increase substantially industry profitability and farmers income, a balance between government incentives to expand the area of quality wine and government and private investment in market promotion are required. The non-adoption of marketing strategies to increase demand or a failure to promote quality wine demand will have negative effects on prices and on the industry profitability. It was concluded that there is a free potential for future growth in the quality sector. Price trend analysis for different qualities is consistent with the expected growth. Envisaged changes in production patterns will bring increased revenues for the industry. However, if government intervention goals are to increase substantially industry profitability and farmers income, a balance between government incentives to expand the area of quality wine and government and private investment in market promotion are required. The non-adoption of marketing strategies to increase demand or a failure to promote quality wine demand will have negative effects on prices and on the industry profitability.en_US
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
dc.subjectViticulture -- Economic aspects.en_US
dc.subjectWine -- Marketing.en_US
thesis.degree.nameM.S.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineAgricultural Economicsen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.identifier.proquest1338518en_US
dc.identifier.oclc24125331en_US
dc.identifier.bibrecord.b17813426en_US
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