A SEQUENTIAL PERSUASION STRATEGY'S IMPACT ON THE MATERNAL ROLE IN ATTENDING WELL CHILD CLINICS

Persistent Link:
http://hdl.handle.net/10150/276508
Title:
A SEQUENTIAL PERSUASION STRATEGY'S IMPACT ON THE MATERNAL ROLE IN ATTENDING WELL CHILD CLINICS
Author:
Parrott, Roxanne, 1954-
Issue Date:
1987
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
A field experiment was conducted in a pediatric clinic to learn what impact use of a sequential persuasion strategy would have on the maternal role in attending well child exams. It was found that mothers who received an initial smaller request to sign a card pledging to bring a child for well child exams reported that they would attend significantly more often than mothers who did not receive the initial smaller request. Use of a FITD technique did not erode pediatrician credibility, maternal interpersonal attraction, or maternal satisfaction with the health care experience. The pledge card was significantly associated with higher ratings of health organization credibility. Several maternal characteristics were also examined for associations with maternal attitudes in this context and significant relationships were found regarding income, age, occupation, ethnicity, and education.
Type:
text; Thesis-Reproduction (electronic)
Keywords:
Communication in pediatrics.; Persuasion (Psychology); Patient compliance.; Patient satisfaction.
Degree Name:
M.A.
Degree Level:
masters
Degree Program:
Graduate College; Communication
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_US
dc.titleA SEQUENTIAL PERSUASION STRATEGY'S IMPACT ON THE MATERNAL ROLE IN ATTENDING WELL CHILD CLINICSen_US
dc.creatorParrott, Roxanne, 1954-en_US
dc.contributor.authorParrott, Roxanne, 1954-en_US
dc.date.issued1987en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractA field experiment was conducted in a pediatric clinic to learn what impact use of a sequential persuasion strategy would have on the maternal role in attending well child exams. It was found that mothers who received an initial smaller request to sign a card pledging to bring a child for well child exams reported that they would attend significantly more often than mothers who did not receive the initial smaller request. Use of a FITD technique did not erode pediatrician credibility, maternal interpersonal attraction, or maternal satisfaction with the health care experience. The pledge card was significantly associated with higher ratings of health organization credibility. Several maternal characteristics were also examined for associations with maternal attitudes in this context and significant relationships were found regarding income, age, occupation, ethnicity, and education.en_US
dc.typetexten_US
dc.typeThesis-Reproduction (electronic)en_US
dc.subjectCommunication in pediatrics.en_US
dc.subjectPersuasion (Psychology)en_US
dc.subjectPatient compliance.en_US
dc.subjectPatient satisfaction.en_US
thesis.degree.nameM.A.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineCommunicationen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.identifier.proquest1331464en_US
dc.identifier.oclc18941734en_US
dc.identifier.bibrecord.b16674078en_US
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