Good Times, Bad Times: A keyword analysis of letters to shareholders of two Fortune 500 Banking Institutions

Persistent Link:
http://hdl.handle.net/10150/271014
Title:
Good Times, Bad Times: A keyword analysis of letters to shareholders of two Fortune 500 Banking Institutions
Author:
Poole, Robert E.
Affiliation:
University of Arizona
Publisher:
University of Arizona Linguistics Circle
Journal:
Coyote Papers: Working Papers in Linguistics, Linguistic Theory at the University of Arizona
Issue Date:
2013
URI:
http://hdl.handle.net/10150/271014
Abstract:
This corpus-based keyword analysis study investigated the letters to the shareholders from two commercial banks, Bank of America and Citigroup, over a three-year period from 2008, 2009, and 2010. The letters were compiled to facilitate a diachronic assessment of profit/loss reporting from two prominent institutions over a time period in which the recession commenced, peaked, and concluded. To conduct the analysis on the node texts, two sets of reference corpora were compiled. The first reference corpus set consisted of the letters to shareholders from eight consistently high-performing corporations not within the commercial banking industry for each of the three years; the second reference corpus set consisted of the letters from the 10 banking institutions that also appeared in the Fortune 500 listings for the three period. The corpus-based analysis revealed that in years of low performance companies create messages that assert a vision and forward a strategy for ensuring future success while also deflecting responsibility for past failure. In contrast, when companies perform well, the keyword lists display a clear tendency of the company and the author to accept praise and responsibility for high performance.
Type:
text; Article
Language:
en_US
ISSN:
0894-4539

Full metadata record

DC FieldValue Language
dc.contributor.authorPoole, Robert E.en_US
dc.date.accessioned2013-03-04T19:31:31Z-
dc.date.available2013-03-04T19:31:31Z-
dc.date.issued2013-
dc.identifier.issn0894-4539-
dc.identifier.urihttp://hdl.handle.net/10150/271014-
dc.description.abstractThis corpus-based keyword analysis study investigated the letters to the shareholders from two commercial banks, Bank of America and Citigroup, over a three-year period from 2008, 2009, and 2010. The letters were compiled to facilitate a diachronic assessment of profit/loss reporting from two prominent institutions over a time period in which the recession commenced, peaked, and concluded. To conduct the analysis on the node texts, two sets of reference corpora were compiled. The first reference corpus set consisted of the letters to shareholders from eight consistently high-performing corporations not within the commercial banking industry for each of the three years; the second reference corpus set consisted of the letters from the 10 banking institutions that also appeared in the Fortune 500 listings for the three period. The corpus-based analysis revealed that in years of low performance companies create messages that assert a vision and forward a strategy for ensuring future success while also deflecting responsibility for past failure. In contrast, when companies perform well, the keyword lists display a clear tendency of the company and the author to accept praise and responsibility for high performance.en_US
dc.language.isoen_USen_US
dc.publisherUniversity of Arizona Linguistics Circleen_US
dc.titleGood Times, Bad Times: A keyword analysis of letters to shareholders of two Fortune 500 Banking Institutionsen_US
dc.typetexten_US
dc.typeArticleen_US
dc.contributor.departmentUniversity of Arizonaen_US
dc.identifier.journalCoyote Papers: Working Papers in Linguistics, Linguistic Theory at the University of Arizonaen_US
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