The Influence of Social Norms and Personal Values on Charitable Giving Behavior

Persistent Link:
http://hdl.handle.net/10150/247271
Title:
The Influence of Social Norms and Personal Values on Charitable Giving Behavior
Author:
Kvaran, Trevor Hannesson
Issue Date:
2012
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Although the non-profit sector is now the third largest sector of the global economy, relatively little is known about the psychological processes that underlie decisions to donate to charity. Across five experiments, the present research explores two factors that are thought to underlie giving: social norms and personal values. Study 1 elicits personal values and manipulates descriptive social norm information and finds that both of these factors influence giving behavior. Study 2 replicates these findings with injunctive norms in place of descriptive norms. Study 3 manipulates both descriptive and injunctive social norms within a single study and finds that while both have an influence on giving, they do not interact in any meaningful way with each other. Study 4 manipulates descriptive and injunctive norm information in the context of a realistic online donation decision and finds that both injunctive norms influence rates of giving, but that descriptive norm information alone influences willingness to give. Study 5 experimentally manipulates the costs and benefits associated with viewing social information and finds that while participants are willing to view social information when there are no associated costs, willingness to view information decreases dramatically under even very small costs. We conclude in Chapter 6 by discussing the implications of these findings and potential directions for future research.
Type:
text; Electronic Dissertation
Keywords:
Social Norms; Psychology; Charitable Giving; Personal Values
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Graduate College; Psychology
Degree Grantor:
University of Arizona
Advisor:
Sanfey, Alan; Nichols, Shaun

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleThe Influence of Social Norms and Personal Values on Charitable Giving Behavioren_US
dc.creatorKvaran, Trevor Hannessonen_US
dc.contributor.authorKvaran, Trevor Hannessonen_US
dc.date.issued2012-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractAlthough the non-profit sector is now the third largest sector of the global economy, relatively little is known about the psychological processes that underlie decisions to donate to charity. Across five experiments, the present research explores two factors that are thought to underlie giving: social norms and personal values. Study 1 elicits personal values and manipulates descriptive social norm information and finds that both of these factors influence giving behavior. Study 2 replicates these findings with injunctive norms in place of descriptive norms. Study 3 manipulates both descriptive and injunctive social norms within a single study and finds that while both have an influence on giving, they do not interact in any meaningful way with each other. Study 4 manipulates descriptive and injunctive norm information in the context of a realistic online donation decision and finds that both injunctive norms influence rates of giving, but that descriptive norm information alone influences willingness to give. Study 5 experimentally manipulates the costs and benefits associated with viewing social information and finds that while participants are willing to view social information when there are no associated costs, willingness to view information decreases dramatically under even very small costs. We conclude in Chapter 6 by discussing the implications of these findings and potential directions for future research.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectSocial Normsen_US
dc.subjectPsychologyen_US
dc.subjectCharitable Givingen_US
dc.subjectPersonal Valuesen_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplinePsychologyen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorSanfey, Alanen_US
dc.contributor.advisorNichols, Shaunen_US
dc.contributor.committeememberNadel, Lynnen_US
dc.contributor.committeememberRyan, Leeen_US
dc.contributor.committeememberSanfey, Alanen_US
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