A Positive Future for Partnerships Between Multi-National Corporations and Non-Governmental Organizations

Persistent Link:
http://hdl.handle.net/10150/244848
Title:
A Positive Future for Partnerships Between Multi-National Corporations and Non-Governmental Organizations
Author:
Williams, Kristen Erika
Issue Date:
May-2012
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This paper looks at the changing relationship between Multi-National Corporations (MNCs) and Non-Governmental Organizations (NGOs). Though they have a troubled past, this relationship is changing into one of mutual benefit. Numerous successful partnerships have formed around the world in the last decade, with many of them focused on bringing Corporate Social Responsibility (CSR) into the mainstream business model. This paper will analyze two case studies of proven partnerships. The first case study is the partnership between The Home Depot and Habitat for Humanity. The second case study looks at the partnership between Starbucks and Conservation International. The foundation of the CSR analysis in this paper is an article written by Michael E. Porter and Mark R. Kramer titles "Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility" published in Harvard Business Review. It highlights key differences between "cosmetic" and "strategic" CSR, which are discussed in-depth in each of the case studies. Upon analysis, a look forward is given into the future of such strategic partnerships between MNCs and NGOs, and the role that CSR will continue to play in the global world of corporations.
Type:
text; Electronic Thesis
Degree Name:
B.S.B.A.
Degree Level:
bachelors
Degree Program:
Honors College; Business Management
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleA Positive Future for Partnerships Between Multi-National Corporations and Non-Governmental Organizationsen_US
dc.creatorWilliams, Kristen Erikaen_US
dc.contributor.authorWilliams, Kristen Erikaen_US
dc.date.issued2012-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThis paper looks at the changing relationship between Multi-National Corporations (MNCs) and Non-Governmental Organizations (NGOs). Though they have a troubled past, this relationship is changing into one of mutual benefit. Numerous successful partnerships have formed around the world in the last decade, with many of them focused on bringing Corporate Social Responsibility (CSR) into the mainstream business model. This paper will analyze two case studies of proven partnerships. The first case study is the partnership between The Home Depot and Habitat for Humanity. The second case study looks at the partnership between Starbucks and Conservation International. The foundation of the CSR analysis in this paper is an article written by Michael E. Porter and Mark R. Kramer titles "Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility" published in Harvard Business Review. It highlights key differences between "cosmetic" and "strategic" CSR, which are discussed in-depth in each of the case studies. Upon analysis, a look forward is given into the future of such strategic partnerships between MNCs and NGOs, and the role that CSR will continue to play in the global world of corporations.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.B.A.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineBusiness Managementen_US
thesis.degree.grantorUniversity of Arizonaen_US
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