Persistent Link:
http://hdl.handle.net/10150/244814
Title:
The Ties that Bind: Event Planning and the Creation of Community
Author:
Triphan, Courtney Ann
Issue Date:
May-2012
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
In order to determine the impact of event planning on the audiences that different firm-hosted events serve, a selection of individuals spanning from smaller-scale non-profits to large-scale national brands were interviewed and their experiences gathered to dissect the ways in which their events' planning and execution vary. The research uncovered an underlying theme of community that results from events, no matter their method, size, scope, location, implementation, or marketing strategy. It is this all-encompassing theme that defines the content of this paper as it relates to the relationships that exist in all phases of the events, and it is this theme that proves paramount to the success of these organizations in building their brand equity and ultimate resonance to and connection with their stakeholders. By optimizing the impact of this sense of community on an event’s participants, firms will be able to increase engagement with their products, missions, and causes, and will subsequently be able to make a significant impact on their positioning in the consumer’s mind and their relationships with those individuals going forward.
Type:
text; Electronic Thesis
Degree Name:
B.S.B.A.
Degree Level:
bachelors
Degree Program:
Honors College; Marketing
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleThe Ties that Bind: Event Planning and the Creation of Communityen_US
dc.creatorTriphan, Courtney Annen_US
dc.contributor.authorTriphan, Courtney Annen_US
dc.date.issued2012-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractIn order to determine the impact of event planning on the audiences that different firm-hosted events serve, a selection of individuals spanning from smaller-scale non-profits to large-scale national brands were interviewed and their experiences gathered to dissect the ways in which their events' planning and execution vary. The research uncovered an underlying theme of community that results from events, no matter their method, size, scope, location, implementation, or marketing strategy. It is this all-encompassing theme that defines the content of this paper as it relates to the relationships that exist in all phases of the events, and it is this theme that proves paramount to the success of these organizations in building their brand equity and ultimate resonance to and connection with their stakeholders. By optimizing the impact of this sense of community on an event’s participants, firms will be able to increase engagement with their products, missions, and causes, and will subsequently be able to make a significant impact on their positioning in the consumer’s mind and their relationships with those individuals going forward.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.B.A.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineMarketingen_US
thesis.degree.grantorUniversity of Arizonaen_US
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