Persistent Link:
http://hdl.handle.net/10150/229794
Title:
Beliefs and Behaviors Regarding Illegal Music Piracy
Author:
Orr, Schyler Thomas
Issue Date:
May-2011
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Digital piracy is a relatively new phenomenon that poses a severe threat to the global music industry. Numerous studies have shown that digital piracy is linked to billions of dollars in lost revenue, leaving record companies scrambling to convince consumers to legally purchase music. A key population in this battle is college students, who are highly likely to engage in illegal downloading. For this study, a voluntary survey was conducted to uncover different classes of digital pirates with the purpose of gaining a better understanding of the types of students engaging in illegal downloading. This understanding can be used by music industry executives to develop new and innovative marketing campaigns that either challenge students’ willingness to engage in illegal downloading, or encourage them to purchase music legally.
Type:
text; Electronic Thesis
Degree Name:
B.S.B.A.
Degree Level:
bachelors
Degree Program:
Honors College; Marketing
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleBeliefs and Behaviors Regarding Illegal Music Piracyen_US
dc.creatorOrr, Schyler Thomasen_US
dc.contributor.authorOrr, Schyler Thomasen_US
dc.date.issued2011-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractDigital piracy is a relatively new phenomenon that poses a severe threat to the global music industry. Numerous studies have shown that digital piracy is linked to billions of dollars in lost revenue, leaving record companies scrambling to convince consumers to legally purchase music. A key population in this battle is college students, who are highly likely to engage in illegal downloading. For this study, a voluntary survey was conducted to uncover different classes of digital pirates with the purpose of gaining a better understanding of the types of students engaging in illegal downloading. This understanding can be used by music industry executives to develop new and innovative marketing campaigns that either challenge students’ willingness to engage in illegal downloading, or encourage them to purchase music legally.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.B.A.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineMarketingen_US
thesis.degree.grantorUniversity of Arizonaen_US
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