A Goal-Striving Model for Consumers' Deliberate Counterfeit-Consumption Behavior

Persistent Link:
http://hdl.handle.net/10150/205418
Title:
A Goal-Striving Model for Consumers' Deliberate Counterfeit-Consumption Behavior
Author:
Wu, Jiayun
Issue Date:
2011
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Embargo:
Release January 1st, 2018
Abstract:
Counterfeit consumption is becoming widespread, developing into a problem of international significance. In an attempt to develop a refined understanding of the motivations and decision-making processes of consumers' deliberate counterfeit-consumption behavior, this empirical study not only integrates the theory of planned behavior and insights from self-regulatory theories, but also extends these theories by re-conceptualizing the relationships among key constructs with the inclusion of action desire. This research also introduces and integrates a new construct, namely consumers' Perceived Counterfeit Detection (PCD) by important others.Using a combination of qualitative and quantitative methods consisting of in-depth interviews and a self-administered paper questionnaire, this research empirically tested a proposed goal-striving model for deliberate counterfeit-consumption behavior, using structural equations modeling. Results demonstrated PCD's existence and supported a refined goal-striving model, based upon which effective strategies to decrease consumer's counterfeit consumption are discussed.
Type:
text; Electronic Dissertation
Keywords:
counterfeit detection; goal-directed behavior; theory of planned behavior; Family & Consumer Sciences; action desire; counterfeit
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Graduate College; Family & Consumer Sciences
Degree Grantor:
University of Arizona
Advisor:
Bhappu, Anita D.; Helm, Sabrina V.

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleA Goal-Striving Model for Consumers' Deliberate Counterfeit-Consumption Behavioren_US
dc.creatorWu, Jiayunen_US
dc.contributor.authorWu, Jiayunen_US
dc.date.issued2011-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.releaseRelease January 1st, 2018en_US
dc.description.abstractCounterfeit consumption is becoming widespread, developing into a problem of international significance. In an attempt to develop a refined understanding of the motivations and decision-making processes of consumers' deliberate counterfeit-consumption behavior, this empirical study not only integrates the theory of planned behavior and insights from self-regulatory theories, but also extends these theories by re-conceptualizing the relationships among key constructs with the inclusion of action desire. This research also introduces and integrates a new construct, namely consumers' Perceived Counterfeit Detection (PCD) by important others.Using a combination of qualitative and quantitative methods consisting of in-depth interviews and a self-administered paper questionnaire, this research empirically tested a proposed goal-striving model for deliberate counterfeit-consumption behavior, using structural equations modeling. Results demonstrated PCD's existence and supported a refined goal-striving model, based upon which effective strategies to decrease consumer's counterfeit consumption are discussed.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectcounterfeit detectionen_US
dc.subjectgoal-directed behavioren_US
dc.subjecttheory of planned behavioren_US
dc.subjectFamily & Consumer Sciencesen_US
dc.subjectaction desireen_US
dc.subjectcounterfeiten_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineFamily & Consumer Sciencesen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorBhappu, Anita D.en_US
dc.contributor.advisorHelm, Sabrina V.en_US
dc.contributor.committeememberShim, Soyeonen_US
dc.contributor.committeememberBhappu, Anita D.en_US
dc.contributor.committeememberHelm, Sabrina V.en_US
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