Information Marketing through Library Liaison Programs in India: Perspectives and Concerns

Persistent Link:
http://hdl.handle.net/10150/200628
Title:
Information Marketing through Library Liaison Programs in India: Perspectives and Concerns
Author:
Manalan, Jesudoss; Babu, Preedip Balaji; Rani, B.S. Swaroop
Publisher:
SALIS, Chennai
Journal:
SALIS Journal of the Library and Information Science
Issue Date:
Jul-2009
URI:
http://hdl.handle.net/10150/200628
Additional Links:
http://autolib-india.net/salis/sjlis.asp
Abstract:
This paper draws upon today’s information organizations – libraries, archives and museums and how these cultural entities should be equipped to manage and usher in change, keeping pace with the fast changing web environment to realize their mission, relevance and purpose. The information services industry is undergoing a turbulent phase in our times, wherein the information is produced, traded, repacked, copied, reproduced, rehashed and re-sold. While information products and services are conveyed through conventional ways, it is the liaison program – which takes the place of classical ways of marketing by becoming the brand ambassador of ‘information marketing.’ Library liaisons are trained and engaged in such a way that they take on the role of aggressive salesman to marshal information and to promote the library services and information literacy. It also examines the role of librarians in the emerging digital economy to envisage and foster academic and research activities in learning organizations through library liaisons maximizing better results as a knowledge nerve centre.
Type:
Article
Language:
en
Keywords:
Library liaison, Library services, Information marketing, Liaison programs, India.
Series/Report no.:
Vol. 1; No 3/4
ISSN:
0973-3108

Full metadata record

DC FieldValue Language
dc.contributor.authorManalan, Jesudossen_US
dc.contributor.authorBabu, Preedip Balajien_US
dc.contributor.authorRani, B.S. Swaroopen_US
dc.date.accessioned2012-01-06T00:15:49Z-
dc.date.available2012-01-06T00:15:49Z-
dc.date.issued2009-07-
dc.identifier.issn0973-3108-
dc.identifier.urihttp://hdl.handle.net/10150/200628-
dc.description.abstractThis paper draws upon today’s information organizations – libraries, archives and museums and how these cultural entities should be equipped to manage and usher in change, keeping pace with the fast changing web environment to realize their mission, relevance and purpose. The information services industry is undergoing a turbulent phase in our times, wherein the information is produced, traded, repacked, copied, reproduced, rehashed and re-sold. While information products and services are conveyed through conventional ways, it is the liaison program – which takes the place of classical ways of marketing by becoming the brand ambassador of ‘information marketing.’ Library liaisons are trained and engaged in such a way that they take on the role of aggressive salesman to marshal information and to promote the library services and information literacy. It also examines the role of librarians in the emerging digital economy to envisage and foster academic and research activities in learning organizations through library liaisons maximizing better results as a knowledge nerve centre.en_US
dc.language.isoenen_US
dc.publisherSALIS, Chennaien_US
dc.relation.ispartofseriesVol. 1en_US
dc.relation.ispartofseriesNo 3/4en_US
dc.relation.urlhttp://autolib-india.net/salis/sjlis.aspen_US
dc.subjectLibrary liaison, Library services, Information marketing, Liaison programs, India.en_US
dc.titleInformation Marketing through Library Liaison Programs in India: Perspectives and Concernsen_US
dc.typeArticleen_US
dc.identifier.journalSALIS Journal of the Library and Information Scienceen_US
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