Negotiating the Middle: Interactions of Class, Gender and Consumerism Among the Middle-Class in Ho Chi Minh City, Viet Nam

Persistent Link:
http://hdl.handle.net/10150/196062
Title:
Negotiating the Middle: Interactions of Class, Gender and Consumerism Among the Middle-Class in Ho Chi Minh City, Viet Nam
Author:
Higgins, Rylan G.
Issue Date:
2008
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This urban ethnography examines the everyday lives of young adults participating in middle-class culture in Ho Chi Minh City. My analysis illuminates the motivations and processes by which middle-class people create a social and moral middleness. Middleness refers both to the experiences of this group and to the cultural space wherein individuals perform their gender-specific, consumption-driven roles and negotiate identities as modern Vietnamese people. In attempting to understand precisely how social class functions and is experienced, my analysis focuses on how it relates to other processes of identity formation (i.e. gender and consumerism). Doing so also requires that I call attention to the uneven, unstable impacts of globalizing processes and the importance of performativity. By arguing that class is best understood as a socio-cultural process and by confronting the myth of global cultural homogenization, I reveal important insights about what it means to be middle-class in Ho Chi Minh City. Individual and group responses to the city's ever-changing consumer society show people carrying out their lives in social and cultural systems that are fundamentally unfinished.
Type:
text; Electronic Dissertation
Keywords:
consumerism; gender; identity; middle class; social class; Vietnam
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Anthropology; Graduate College
Degree Grantor:
University of Arizona
Advisor:
Austin, Diane
Committee Chair:
Austin, Diane

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titleNegotiating the Middle: Interactions of Class, Gender and Consumerism Among the Middle-Class in Ho Chi Minh City, Viet Namen_US
dc.creatorHiggins, Rylan G.en_US
dc.contributor.authorHiggins, Rylan G.en_US
dc.date.issued2008en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThis urban ethnography examines the everyday lives of young adults participating in middle-class culture in Ho Chi Minh City. My analysis illuminates the motivations and processes by which middle-class people create a social and moral middleness. Middleness refers both to the experiences of this group and to the cultural space wherein individuals perform their gender-specific, consumption-driven roles and negotiate identities as modern Vietnamese people. In attempting to understand precisely how social class functions and is experienced, my analysis focuses on how it relates to other processes of identity formation (i.e. gender and consumerism). Doing so also requires that I call attention to the uneven, unstable impacts of globalizing processes and the importance of performativity. By arguing that class is best understood as a socio-cultural process and by confronting the myth of global cultural homogenization, I reveal important insights about what it means to be middle-class in Ho Chi Minh City. Individual and group responses to the city's ever-changing consumer society show people carrying out their lives in social and cultural systems that are fundamentally unfinished.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectconsumerismen_US
dc.subjectgenderen_US
dc.subjectidentityen_US
dc.subjectmiddle classen_US
dc.subjectsocial classen_US
dc.subjectVietnamen_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineAnthropologyen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorAustin, Dianeen_US
dc.contributor.chairAustin, Dianeen_US
dc.contributor.committeememberKennedy, Elizabethen_US
dc.contributor.committeememberGreen, Lindaen_US
dc.identifier.proquest10152en_US
dc.identifier.oclc659750726en_US
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