Persistent Link:
http://hdl.handle.net/10150/195534
Title:
Perspectives on Childhood Consumption Memories
Author:
Connell, Paul Marshall
Issue Date:
2008
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
The armchair social scientist will notice that individuals frequently refer to consumption that occurred in childhood. Books, toys, movies, cartoon characters, and even favorite foods are just a few examples of these childhood consumption referents. In her now well-cited and classic study on 15 different consumer-brand relationships, Fournier (1998) identified individual's relationships with childhood consumption referents and called them childhood friendships. Nevertheless, there is a relative dearth of consumer research exploring effects of marketing that begin in childhood and extend into adulthood, what functions childhood friendships might serve, and what consequences there might be to these relationships. In my dissertation, I aim to contribute to the consumer psychology literature with two separate essays pertinent to childhood friendships. In the first essay, I explore the meaning of these relationships and the functions they serve in consumer identity throughout the life cycle. In the second essay, I examine effects of early childhood brand relationships on biased judgments and decision-making.
Type:
text; Electronic Dissertation
Keywords:
autobiographical memory; brand relationships; public policy; advertising to children; metacognition
Degree Name:
PhD
Degree Level:
doctoral
Degree Program:
Management; Graduate College
Degree Grantor:
University of Arizona
Committee Chair:
Brucks, Merrie L

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titlePerspectives on Childhood Consumption Memoriesen_US
dc.creatorConnell, Paul Marshallen_US
dc.contributor.authorConnell, Paul Marshallen_US
dc.date.issued2008en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThe armchair social scientist will notice that individuals frequently refer to consumption that occurred in childhood. Books, toys, movies, cartoon characters, and even favorite foods are just a few examples of these childhood consumption referents. In her now well-cited and classic study on 15 different consumer-brand relationships, Fournier (1998) identified individual's relationships with childhood consumption referents and called them childhood friendships. Nevertheless, there is a relative dearth of consumer research exploring effects of marketing that begin in childhood and extend into adulthood, what functions childhood friendships might serve, and what consequences there might be to these relationships. In my dissertation, I aim to contribute to the consumer psychology literature with two separate essays pertinent to childhood friendships. In the first essay, I explore the meaning of these relationships and the functions they serve in consumer identity throughout the life cycle. In the second essay, I examine effects of early childhood brand relationships on biased judgments and decision-making.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectautobiographical memoryen_US
dc.subjectbrand relationshipsen_US
dc.subjectpublic policyen_US
dc.subjectadvertising to childrenen_US
dc.subjectmetacognitionen_US
thesis.degree.namePhDen_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineManagementen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.chairBrucks, Merrie Len_US
dc.contributor.committeememberBrucks, Merrieen_US
dc.contributor.committeememberSchau, Hope Jensenen_US
dc.contributor.committeememberNielsen, Jesperen_US
dc.contributor.committeememberSchmader, Tonien_US
dc.contributor.committeememberStone, Jeffen_US
dc.identifier.proquest2792en_US
dc.identifier.oclc659749837en_US
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