I Won't Live On, So I Create: Mortality Salience and Afterlife Belief Strength's Impact on Intention to Engage in Creation-Oriented Consumption

Persistent Link:
http://hdl.handle.net/10150/195220
Title:
I Won't Live On, So I Create: Mortality Salience and Afterlife Belief Strength's Impact on Intention to Engage in Creation-Oriented Consumption
Author:
Xu, Huimin
Issue Date:
2006
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Creative behaviors are part of an average consumer's everyday life. For example, amateur people buy various art and craft supplies from stores like Michael's, purchase studio time to make pottery, and collect camera accessories to help demonstrate their originality in photography. Usually the final creative product can be preserved for a long period of time. These creative activities are avidly pursued primarily because they provide consumers with enjoyment and a sense of fulfillment. I am coining the term "creation-oriented consumption" to refer to this phenomenon, which is one specific type of creative consumption.Terror management theory is used to examine why people engage in creation-oriented consumption. I hypothesize that mortality salience boosts the intention to engage in creation-oriented consumption; and under mortality salience, weakened afterlife belief increases the intention for this type of consumption.Three experimental studies are conducted, each adopting a somewhat different perspective. Study 1 gauges intention to engage in creation-oriented consumption against inaction. It finds that mortality salience increases interest in creation-oriented consumption; and that under mortality salience, weakened afterlife belief increases interest in creation-oriented consumption. Study 2 examines durable creation-oriented consumption's appeal relative to other activities, namely, non-creative activities and creative consumption that does not leave durable traces. The proposed effect of mortality salience is observed only when individuals possess a low level of chronic afterlife belief. Unexpectedly, interest in creative consumption is reduced under mortality salience. Consistent with study 1, study 2 finds that under mortality salience, weakened afterlife belief raises interest in creation-oriented consumption. Study 3 replicates the finding of study 2 that mortality salience dampens general interest in creativity. Taken together, these studies suggest that although creation-oriented consumption ameliorates existential anxiety, it is not the most effective one in the short term.Apart from the major hypotheses, this dissertation also investigates some boundary conditions. Two of the three studies find that the question of whether creative consumption leaves a durable trace is of significance.
Type:
text; Electronic Dissertation
Keywords:
creativity; creative consumption; mortality salience; consumer creativity
Degree Name:
PhD
Degree Level:
doctoral
Degree Program:
Management; Graduate College
Degree Grantor:
University of Arizona
Advisor:
Brucks, Merrie L; Greenberg, Jeff
Committee Chair:
Brucks, Merrie L; Greenberg, Jeff

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titleI Won't Live On, So I Create: Mortality Salience and Afterlife Belief Strength's Impact on Intention to Engage in Creation-Oriented Consumptionen_US
dc.creatorXu, Huiminen_US
dc.contributor.authorXu, Huiminen_US
dc.date.issued2006en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractCreative behaviors are part of an average consumer's everyday life. For example, amateur people buy various art and craft supplies from stores like Michael's, purchase studio time to make pottery, and collect camera accessories to help demonstrate their originality in photography. Usually the final creative product can be preserved for a long period of time. These creative activities are avidly pursued primarily because they provide consumers with enjoyment and a sense of fulfillment. I am coining the term "creation-oriented consumption" to refer to this phenomenon, which is one specific type of creative consumption.Terror management theory is used to examine why people engage in creation-oriented consumption. I hypothesize that mortality salience boosts the intention to engage in creation-oriented consumption; and under mortality salience, weakened afterlife belief increases the intention for this type of consumption.Three experimental studies are conducted, each adopting a somewhat different perspective. Study 1 gauges intention to engage in creation-oriented consumption against inaction. It finds that mortality salience increases interest in creation-oriented consumption; and that under mortality salience, weakened afterlife belief increases interest in creation-oriented consumption. Study 2 examines durable creation-oriented consumption's appeal relative to other activities, namely, non-creative activities and creative consumption that does not leave durable traces. The proposed effect of mortality salience is observed only when individuals possess a low level of chronic afterlife belief. Unexpectedly, interest in creative consumption is reduced under mortality salience. Consistent with study 1, study 2 finds that under mortality salience, weakened afterlife belief raises interest in creation-oriented consumption. Study 3 replicates the finding of study 2 that mortality salience dampens general interest in creativity. Taken together, these studies suggest that although creation-oriented consumption ameliorates existential anxiety, it is not the most effective one in the short term.Apart from the major hypotheses, this dissertation also investigates some boundary conditions. Two of the three studies find that the question of whether creative consumption leaves a durable trace is of significance.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectcreativityen_US
dc.subjectcreative consumptionen_US
dc.subjectmortality salienceen_US
dc.subjectconsumer creativityen_US
thesis.degree.namePhDen_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineManagementen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorBrucks, Merrie Len_US
dc.contributor.advisorGreenberg, Jeffen_US
dc.contributor.chairBrucks, Merrie Len_US
dc.contributor.chairGreenberg, Jeffen_US
dc.contributor.committeememberErickson, Lanceen_US
dc.contributor.committeememberNielsen, Jesperen_US
dc.identifier.proquest1771en_US
dc.identifier.oclc659747532en_US
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