Mastering the Admissions Game: Understanding the Enrollment Priorities and Recruitment Strategies of Master's Institutions

Persistent Link:
http://hdl.handle.net/10150/194679
Title:
Mastering the Admissions Game: Understanding the Enrollment Priorities and Recruitment Strategies of Master's Institutions
Author:
Schulz, Scott Andrew
Issue Date:
2006
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Although master's institutions enroll a substantial student population in the United States, a large percentage of which are minorities, relatively little has been written with regard to how master's institutions approach enrollment management. This mixed methods study examines the enrollment priorities and recruitment strategies of master's institutions to reveal how master's institutions are prioritizing their commitments to institutional quality, access, and financial stability, the types of recruitment strategies these institutions are utilizing to uphold their commitments, and the impact of these recruitment strategies, particularly upon issues of access. The study also makes use of a theoretical framework informed by academic capitalism theory, game theory, and institutional theory to explain why master's institutions may be prioritizing certain enrollment goals and adopting particular recruitment strategies. Findings from this study suggest master's institutions may be embracing market-oriented enrollment behaviors that prioritize revenue maximization, consequently reinforcing the advantages of the privileged and serving as vehicles for social reproduction.
Type:
text; Electronic Dissertation
Keywords:
enrollment management; admissions; master's institutions; recruitment
Degree Name:
PhD
Degree Level:
doctoral
Degree Program:
Higher Education; Graduate College
Degree Grantor:
University of Arizona
Committee Chair:
Rhoades, Gary

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titleMastering the Admissions Game: Understanding the Enrollment Priorities and Recruitment Strategies of Master's Institutionsen_US
dc.creatorSchulz, Scott Andrewen_US
dc.contributor.authorSchulz, Scott Andrewen_US
dc.date.issued2006en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractAlthough master's institutions enroll a substantial student population in the United States, a large percentage of which are minorities, relatively little has been written with regard to how master's institutions approach enrollment management. This mixed methods study examines the enrollment priorities and recruitment strategies of master's institutions to reveal how master's institutions are prioritizing their commitments to institutional quality, access, and financial stability, the types of recruitment strategies these institutions are utilizing to uphold their commitments, and the impact of these recruitment strategies, particularly upon issues of access. The study also makes use of a theoretical framework informed by academic capitalism theory, game theory, and institutional theory to explain why master's institutions may be prioritizing certain enrollment goals and adopting particular recruitment strategies. Findings from this study suggest master's institutions may be embracing market-oriented enrollment behaviors that prioritize revenue maximization, consequently reinforcing the advantages of the privileged and serving as vehicles for social reproduction.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectenrollment managementen_US
dc.subjectadmissionsen_US
dc.subjectmaster's institutionsen_US
dc.subjectrecruitmenten_US
thesis.degree.namePhDen_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineHigher Educationen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.chairRhoades, Garyen_US
dc.contributor.committeememberCheslock, Johnen_US
dc.contributor.committeememberLee, Jennyen_US
dc.identifier.proquest1924en_US
dc.identifier.oclc659746490en_US
All Items in UA Campus Repository are protected by copyright, with all rights reserved, unless otherwise indicated.