The Implications of Priming the "Latin Lover" Stereotype on Perceptions of Romantic Intentions: A Self-Categorization Theory Approach

Persistent Link:
http://hdl.handle.net/10150/194246
Title:
The Implications of Priming the "Latin Lover" Stereotype on Perceptions of Romantic Intentions: A Self-Categorization Theory Approach
Author:
Ortiz, Michelle
Issue Date:
2009
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Media effects research has yet to shed light on the effects of exposure to the stereotype of Latinos as passionate and seductive (i.e., Latin lovers). Research on priming ethnic group stereotypes indicates that the activated stereotype affects subsequent evaluations of members of the ethnic group. This study looked at the effects of priming the Latin lover stereotype on participants' judgments of unrelated targets. A self-categorization theory approach was invoked to account for individual differences in priming effects, by assessing the role that ethnicity salience and stereotype endorsement play in priming effects. The experiment found little support for the effects of priming the Latin lover stereotype. Ethnicity accessibility and stereotype endorsement mainly moderated priming effects dealing with perceptions of an unrelated White male target's romanticism, perceptions of an unrelated Latino male target's relational commitment, perceptions of a relationally-committed female target's ethnicity, and compatibility ratings involving the relationally-committed female target. Reasons for the weak priming results are discussed.
Type:
text; Electronic Dissertation
Keywords:
Communication
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Communication; Graduate College
Degree Grantor:
University of Arizona
Advisor:
Harwood, Jake
Committee Chair:
Harwood, Jake

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titleThe Implications of Priming the "Latin Lover" Stereotype on Perceptions of Romantic Intentions: A Self-Categorization Theory Approachen_US
dc.creatorOrtiz, Michelleen_US
dc.contributor.authorOrtiz, Michelleen_US
dc.date.issued2009en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractMedia effects research has yet to shed light on the effects of exposure to the stereotype of Latinos as passionate and seductive (i.e., Latin lovers). Research on priming ethnic group stereotypes indicates that the activated stereotype affects subsequent evaluations of members of the ethnic group. This study looked at the effects of priming the Latin lover stereotype on participants' judgments of unrelated targets. A self-categorization theory approach was invoked to account for individual differences in priming effects, by assessing the role that ethnicity salience and stereotype endorsement play in priming effects. The experiment found little support for the effects of priming the Latin lover stereotype. Ethnicity accessibility and stereotype endorsement mainly moderated priming effects dealing with perceptions of an unrelated White male target's romanticism, perceptions of an unrelated Latino male target's relational commitment, perceptions of a relationally-committed female target's ethnicity, and compatibility ratings involving the relationally-committed female target. Reasons for the weak priming results are discussed.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectCommunicationen_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineCommunicationen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorHarwood, Jakeen_US
dc.contributor.chairHarwood, Jakeen_US
dc.contributor.committeememberKunkel, Daleen_US
dc.contributor.committeememberMastro, Danaen_US
dc.identifier.proquest10660en_US
dc.identifier.oclc659753398en_US
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