A RHETORIC OF TECHNOLOGY: COERCION AND INTERVENTION IN TECHNOLOGY PRODUCTION AND UTILIZATION

Persistent Link:
http://hdl.handle.net/10150/194045
Title:
A RHETORIC OF TECHNOLOGY: COERCION AND INTERVENTION IN TECHNOLOGY PRODUCTION AND UTILIZATION
Author:
Menchaca, David Anthony
Issue Date:
2009
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
In this work I propose that the rhetoric of technology is a kind of machinery of meaning-making that creates symbolic technologies that exist parallel with, but are distinct from, the material technologies they represent. The creation of symbolic technologies is dynamic and influenced by multiple and disparate communicative and ideological operations ranging from the writing and reading of technical manuals to processes of cultural indoctrination. As such, I use Barry Brummett's Rhetorical Dimensions of Popular Culture to demonstrate that technology is a coercive cultural force I call techno-culture. Under the influence of techno-culture, technical manufacture must be viewed as technology production and technical use must be viewed as technology utilization. This reformulation of terms emphasizes the fact that technology is manufactured and used according to the preferred significations of techno-culture. Fortunately, as the rhetoric of technology uncovers the processes by which techno-culture propagates hegemonic structures, the rhetoric of technology also provides users and manufacturers with the means to intervene. Metaphor and metonymy, as modes of meaning-making, are those means.
Type:
text; Electronic Dissertation
Keywords:
metaphor; metonymy; production; rhetoric; technology; ultilization
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Rhetoric, Composition & the Teaching of English; Graduate College
Degree Grantor:
University of Arizona
Advisor:
McAllister, Kenneth

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titleA RHETORIC OF TECHNOLOGY: COERCION AND INTERVENTION IN TECHNOLOGY PRODUCTION AND UTILIZATIONen_US
dc.creatorMenchaca, David Anthonyen_US
dc.contributor.authorMenchaca, David Anthonyen_US
dc.date.issued2009en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractIn this work I propose that the rhetoric of technology is a kind of machinery of meaning-making that creates symbolic technologies that exist parallel with, but are distinct from, the material technologies they represent. The creation of symbolic technologies is dynamic and influenced by multiple and disparate communicative and ideological operations ranging from the writing and reading of technical manuals to processes of cultural indoctrination. As such, I use Barry Brummett's Rhetorical Dimensions of Popular Culture to demonstrate that technology is a coercive cultural force I call techno-culture. Under the influence of techno-culture, technical manufacture must be viewed as technology production and technical use must be viewed as technology utilization. This reformulation of terms emphasizes the fact that technology is manufactured and used according to the preferred significations of techno-culture. Fortunately, as the rhetoric of technology uncovers the processes by which techno-culture propagates hegemonic structures, the rhetoric of technology also provides users and manufacturers with the means to intervene. Metaphor and metonymy, as modes of meaning-making, are those means.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectmetaphoren_US
dc.subjectmetonymyen_US
dc.subjectproductionen_US
dc.subjectrhetoricen_US
dc.subjecttechnologyen_US
dc.subjectultilizationen_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineRhetoric, Composition & the Teaching of Englishen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorMcAllister, Kennethen_US
dc.contributor.committeememberMcAllister, Kennethen_US
dc.contributor.committeememberMiller, Thomasen_US
dc.contributor.committeememberWhite, Edwarden_US
dc.identifier.proquest10528en_US
dc.identifier.oclc659752261en_US
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