The Economics of Informationin the New Economy: A Study of DVD Rental Demand and the Value of the Netflix DVD Ratings System

Persistent Link:
http://hdl.handle.net/10150/193977
Title:
The Economics of Informationin the New Economy: A Study of DVD Rental Demand and the Value of the Netflix DVD Ratings System
Author:
Maryanchyk, Ivan
Issue Date:
2009
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Consumers have long relied on ratings measures to help them make choices among goods of heterogeneous quality. With the growth of the New Economy over the last 10 years, it is becoming increasingly possible to aggregate information and create ratings for many industries. My research focuses on the effect of quality ratings on consumer choice, the social benefit of the quality signals, and on how well firms that develop ratings signals can capture a share of the social benefit. I examine these issues using data from Netflix, the on--line DVD rental service with mail delivery, which also provides a rating system that aggregates the preferences of the people who use their service. In the first chapter I use a reduced--form specification to analyze the Netflix ratings database and estimate aggregate demand for movies. The second chapter develops a structural Bayesian learning model and assesses the effect of ratings on DVD rental behavior. The last chapter is dedicated to the analysis of consumer and producer welfare as a function of the information created by the ratings system.
Type:
text; Electronic Dissertation
Keywords:
industrial; internet; learning; netflix; organization; rating
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Economics; Graduate College
Degree Grantor:
University of Arizona
Advisor:
Gowrisankaran, Gautam
Committee Chair:
Gowrisankaran, Gautam

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titleThe Economics of Informationin the New Economy: A Study of DVD Rental Demand and the Value of the Netflix DVD Ratings Systemen_US
dc.creatorMaryanchyk, Ivanen_US
dc.contributor.authorMaryanchyk, Ivanen_US
dc.date.issued2009en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractConsumers have long relied on ratings measures to help them make choices among goods of heterogeneous quality. With the growth of the New Economy over the last 10 years, it is becoming increasingly possible to aggregate information and create ratings for many industries. My research focuses on the effect of quality ratings on consumer choice, the social benefit of the quality signals, and on how well firms that develop ratings signals can capture a share of the social benefit. I examine these issues using data from Netflix, the on--line DVD rental service with mail delivery, which also provides a rating system that aggregates the preferences of the people who use their service. In the first chapter I use a reduced--form specification to analyze the Netflix ratings database and estimate aggregate demand for movies. The second chapter develops a structural Bayesian learning model and assesses the effect of ratings on DVD rental behavior. The last chapter is dedicated to the analysis of consumer and producer welfare as a function of the information created by the ratings system.en_US
dc.typetexten_US
dc.typeElectronic Dissertationen_US
dc.subjectindustrialen_US
dc.subjectinterneten_US
dc.subjectlearningen_US
dc.subjectnetflixen_US
dc.subjectorganizationen_US
dc.subjectratingen_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineEconomicsen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorGowrisankaran, Gautamen_US
dc.contributor.chairGowrisankaran, Gautamen_US
dc.contributor.committeememberGelbach, Jonahen_US
dc.contributor.committeememberHirano, Keisukeen_US
dc.contributor.committeememberXiao, Moen_US
dc.identifier.proquest10435en_US
dc.identifier.oclc659752161en_US
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