Coffee Produced by Women in Cauca, Colombia: Where has Juanita Valdez Been?

Persistent Link:
http://hdl.handle.net/10150/193246
Title:
Coffee Produced by Women in Cauca, Colombia: Where has Juanita Valdez Been?
Author:
Cuellar-Gomez, Olga Lucia
Issue Date:
2008
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
In order to meet the demands of a European roaster interested in coffee produced by women, a Colombian coffee cooperative developed a female growers' program in 2000. Today this program has grown into an association of 390 women. This thesis evaluates how marketing strategies have impacted women's lives, gender roles, experiences of leadership, and expectations of improving profits as well as individual and communities living standards. In addition, it examines how women have taken advantage of gender equity, female leadership, and empowerment discourses as a marketing strategy. The lessons learned from the successes and challenges that these women have experienced is documented. This research examines how new circumstances and struggles have increased women's participation in coffee production and how these transformations have opened new opportunities for women in the market. The study is based on interviews with members of the Asociación de Mujeres Caficultoras Cauca, in the summer 2007.
Type:
text; Electronic Thesis
Keywords:
Latin American Studies
Degree Name:
MA
Degree Level:
masters
Degree Program:
Latin American Studies; Graduate College
Degree Grantor:
University of Arizona
Advisor:
Whiteford, Scott

Full metadata record

DC FieldValue Language
dc.language.isoENen_US
dc.titleCoffee Produced by Women in Cauca, Colombia: Where has Juanita Valdez Been?en_US
dc.creatorCuellar-Gomez, Olga Luciaen_US
dc.contributor.authorCuellar-Gomez, Olga Luciaen_US
dc.date.issued2008en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractIn order to meet the demands of a European roaster interested in coffee produced by women, a Colombian coffee cooperative developed a female growers' program in 2000. Today this program has grown into an association of 390 women. This thesis evaluates how marketing strategies have impacted women's lives, gender roles, experiences of leadership, and expectations of improving profits as well as individual and communities living standards. In addition, it examines how women have taken advantage of gender equity, female leadership, and empowerment discourses as a marketing strategy. The lessons learned from the successes and challenges that these women have experienced is documented. This research examines how new circumstances and struggles have increased women's participation in coffee production and how these transformations have opened new opportunities for women in the market. The study is based on interviews with members of the Asociación de Mujeres Caficultoras Cauca, in the summer 2007.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
dc.subjectLatin American Studiesen_US
thesis.degree.nameMAen_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineLatin American Studiesen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorWhiteford, Scotten_US
dc.identifier.proquest2749en_US
dc.identifier.oclc659749780en_US
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