Involvement as a predictor of behavioral response to disease prevention and control messages: A multi-dimensional approach.

Persistent Link:
http://hdl.handle.net/10150/187156
Title:
Involvement as a predictor of behavioral response to disease prevention and control messages: A multi-dimensional approach.
Author:
Nitz, Michael Earl.
Issue Date:
1995
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
One of the fundamental problems in health campaign research is obtaining behavioral compliance. This dissertation proposed a multi-dimensional framework of involvement to help address this dilemma. Johnson and Eagly's tripartite framework of involvement was used. Involvement was comprised of outcome-relevance, value-relevance, and impression-relevance. Surveys were conducted using the topic of skin cancer. Results indicated that involvement significantly enhanced subjects' intention to comply, knowledge levels, and media usage. Demographic analyses revealed that gender and education, as well as skin complexion, can be good predictors of compliance. The implications of the proposed involvement-based theory and its correspondence with other models in both general persuasion theory and health communication are discussed.
Type:
text; Dissertation-Reproduction (electronic)
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Communication; Graduate College
Degree Grantor:
University of Arizona
Committee Chair:
Burgoon, Michael

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleInvolvement as a predictor of behavioral response to disease prevention and control messages: A multi-dimensional approach.en_US
dc.creatorNitz, Michael Earl.en_US
dc.contributor.authorNitz, Michael Earl.en_US
dc.date.issued1995en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractOne of the fundamental problems in health campaign research is obtaining behavioral compliance. This dissertation proposed a multi-dimensional framework of involvement to help address this dilemma. Johnson and Eagly's tripartite framework of involvement was used. Involvement was comprised of outcome-relevance, value-relevance, and impression-relevance. Surveys were conducted using the topic of skin cancer. Results indicated that involvement significantly enhanced subjects' intention to comply, knowledge levels, and media usage. Demographic analyses revealed that gender and education, as well as skin complexion, can be good predictors of compliance. The implications of the proposed involvement-based theory and its correspondence with other models in both general persuasion theory and health communication are discussed.en_US
dc.description.noteDigitization Note: p. 37, 41-44 paper original and microfilm version; content missing from listed pages.-
dc.typetexten_US
dc.typeDissertation-Reproduction (electronic)en_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineCommunicationen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.chairBurgoon, Michaelen_US
dc.contributor.committeememberKenski, Henryen_US
dc.contributor.committeememberBuller, Daviden_US
dc.contributor.committeememberPuto, Christopheren_US
dc.contributor.committeememberHeckler, Susanen_US
dc.identifier.proquest9534664en_US
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