Effects of need for cognition, attribution of intent, and quality of argument on persuasion.

Persistent Link:
http://hdl.handle.net/10150/184562
Title:
Effects of need for cognition, attribution of intent, and quality of argument on persuasion.
Author:
Aune, Robert Kelly.
Issue Date:
1988
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
The interaction among need for cognition, level of mindfulness, and argument quality on attitude change was investigated. Two hundred ninety-six subjects classified as high or low need for cognition read either a strong or weak argument under conditions of aroused mindfulness or induced mindlessness. No main effects were found for level of mindfulness on message recall or reports of expended mental effort. Neither aroused mindfulness, high need for cognition, nor the interaction between the two produced different evaluations of argument quality or subsequent attitude change. A main effect for need for cognition was found for message recall and expended mental effort. High need for cognition individuals, whether in a mindful or mindless state, recalled more of the message and reported expending more mental effort than low need for cognition individuals.
Type:
text; Dissertation-Reproduction (electronic)
Degree Name:
Ph.D.
Degree Level:
doctoral
Degree Program:
Communication; Graduate College
Degree Grantor:
University of Arizona
Advisor:
Burgoon, Michael

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleEffects of need for cognition, attribution of intent, and quality of argument on persuasion.en_US
dc.creatorAune, Robert Kelly.en_US
dc.contributor.authorAune, Robert Kelly.en_US
dc.date.issued1988en_US
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThe interaction among need for cognition, level of mindfulness, and argument quality on attitude change was investigated. Two hundred ninety-six subjects classified as high or low need for cognition read either a strong or weak argument under conditions of aroused mindfulness or induced mindlessness. No main effects were found for level of mindfulness on message recall or reports of expended mental effort. Neither aroused mindfulness, high need for cognition, nor the interaction between the two produced different evaluations of argument quality or subsequent attitude change. A main effect for need for cognition was found for message recall and expended mental effort. High need for cognition individuals, whether in a mindful or mindless state, recalled more of the message and reported expending more mental effort than low need for cognition individuals.en_US
dc.typetexten_US
dc.typeDissertation-Reproduction (electronic)en_US
thesis.degree.namePh.D.en_US
thesis.degree.leveldoctoralen_US
thesis.degree.disciplineCommunicationen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorBurgoon, Michaelen_US
dc.contributor.committeememberSteele, Susanen_US
dc.contributor.committeememberBailey, Williamen_US
dc.contributor.committeememberBurgoon, Judee K.en_US
dc.contributor.committeememberBuller, David B.en_US
dc.identifier.proquest8906375en_US
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