The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s

Persistent Link:
http://hdl.handle.net/10150/146685
Title:
The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s
Author:
Travis, Alyssa Rose
Issue Date:
May-2010
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This study investigates the causal relationship between social and political events and advertising. Focusing on a period of 1962 to 1965, this research studies the effects of the assassination of President John F. Kennedy as well as the Second Wave Feminist Movement on women's perfume and cologne advertising conventions. Qualitative research was used to analyze a sample of 800 women's perfume and cologne advertisements across the four year period. It was found that there was a decline in Upper-Class women portrayed in these ads from 1962 to 1965. This may be attributed to the assassination of JFK in November 1963 and the fall of Camelot. There was also an increase in the portrayal of sexualized women throughout the four years, which may be related to an increase in the availability of reliable birth control during the early 1960s. Overall, this study found that advertising conventions appeared to shift as a result of the social and political events of the time.
Type:
text; Electronic Thesis
Degree Name:
B.S.
Degree Level:
bachelors
Degree Program:
Honors College; Business Management and Marketing
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleThe Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960sen_US
dc.creatorTravis, Alyssa Roseen_US
dc.contributor.authorTravis, Alyssa Roseen_US
dc.date.issued2010-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThis study investigates the causal relationship between social and political events and advertising. Focusing on a period of 1962 to 1965, this research studies the effects of the assassination of President John F. Kennedy as well as the Second Wave Feminist Movement on women's perfume and cologne advertising conventions. Qualitative research was used to analyze a sample of 800 women's perfume and cologne advertisements across the four year period. It was found that there was a decline in Upper-Class women portrayed in these ads from 1962 to 1965. This may be attributed to the assassination of JFK in November 1963 and the fall of Camelot. There was also an increase in the portrayal of sexualized women throughout the four years, which may be related to an increase in the availability of reliable birth control during the early 1960s. Overall, this study found that advertising conventions appeared to shift as a result of the social and political events of the time.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineBusiness Management and Marketingen_US
thesis.degree.grantorUniversity of Arizonaen_US
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