Persistent Link:
http://hdl.handle.net/10150/146667
Title:
Billows Brewery Business Plan
Author:
Toffel, Rachel Lynn; McGlensey, Becky; Harris, Clifton; Kozak, Dan
Issue Date:
May-2010
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
For my honors thesis, I have spent the last year working on a business plan for a new venture called Billows Brewery. This is a brewery that wants to reposition beer as a beverage to be consumed in the morning by producing unique flavored beers that complement breakfast meals. In this business plan, my team and I have created a marketing plan, sales plan, financial plan, industry and competitor analysis, and a productions/operation plan. In order to write this business plan, we had to do in-depth research that included focus groups and surveys. In addition, my team received a grant from The McGuire Center for Entrepreneurship for product development. After completing the business plan, we had to participate in an Innovation Day Showcase where we had to sell our business idea to real investors. We also had other formal investor presentations that we gave on this business plan throughout the year. In addition to the business plan, I individually completed an in-depth analysis on the alternate value of the venture by analyzing benchmarks in the industry. This analysis is placed before the formal business plan and after the statement of individual roles.
Type:
text; Electronic Thesis
Degree Name:
B.S.
Degree Level:
bachelors
Degree Program:
Honors College; Business Administration
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleBillows Brewery Business Planen_US
dc.creatorToffel, Rachel Lynnen_US
dc.creatorMcGlensey, Beckyen_US
dc.creatorHarris, Cliftonen_US
dc.creatorKozak, Danen_US
dc.contributor.authorToffel, Rachel Lynnen_US
dc.contributor.authorMcGlensey, Beckyen_US
dc.contributor.authorHarris, Cliftonen_US
dc.contributor.authorKozak, Danen_US
dc.date.issued2010-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractFor my honors thesis, I have spent the last year working on a business plan for a new venture called Billows Brewery. This is a brewery that wants to reposition beer as a beverage to be consumed in the morning by producing unique flavored beers that complement breakfast meals. In this business plan, my team and I have created a marketing plan, sales plan, financial plan, industry and competitor analysis, and a productions/operation plan. In order to write this business plan, we had to do in-depth research that included focus groups and surveys. In addition, my team received a grant from The McGuire Center for Entrepreneurship for product development. After completing the business plan, we had to participate in an Innovation Day Showcase where we had to sell our business idea to real investors. We also had other formal investor presentations that we gave on this business plan throughout the year. In addition to the business plan, I individually completed an in-depth analysis on the alternate value of the venture by analyzing benchmarks in the industry. This analysis is placed before the formal business plan and after the statement of individual roles.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineBusiness Administrationen_US
thesis.degree.grantorUniversity of Arizonaen_US
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