Persistent Link:
http://hdl.handle.net/10150/146237
Title:
Marapu Launch: Independent Clothing Line
Author:
Berry, Mandy Marie
Issue Date:
May-2010
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
For my honors thesis project, I launched a clothing line called Mandy Marapu that I had started during a backpacking trip to Indonesia many years ago. The two unique features of Mandy Marapu are 1) that each item is made from a unique sari, sarong or scarf from a far away exotic region of the world and 2) that the pieces are not just a clothing item but a clothing story. The main undertakings of this project were: a) the development of an EBay store, b) the design of an assortment grid, c) the devising of a marketing campaign, and d) the organization of fashion/trunk shows. But the project, which was also a business endeavor, did not meet financial goals. However, I was able to put into practice the knowledge and skills that I have learned in the classroom while at the University of Arizona and in my internship experiences during this same time. I also had the satisfaction of developing the self-confidence of three teenage girls who helped me to organize the fashion/trunk shows.
Type:
text; Electronic Thesis
Degree Name:
B.S.
Degree Level:
bachelors
Degree Program:
Honors College; Retailing and Consumer Sciences
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleMarapu Launch: Independent Clothing Lineen_US
dc.creatorBerry, Mandy Marieen_US
dc.contributor.authorBerry, Mandy Marieen_US
dc.date.issued2010-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractFor my honors thesis project, I launched a clothing line called Mandy Marapu that I had started during a backpacking trip to Indonesia many years ago. The two unique features of Mandy Marapu are 1) that each item is made from a unique sari, sarong or scarf from a far away exotic region of the world and 2) that the pieces are not just a clothing item but a clothing story. The main undertakings of this project were: a) the development of an EBay store, b) the design of an assortment grid, c) the devising of a marketing campaign, and d) the organization of fashion/trunk shows. But the project, which was also a business endeavor, did not meet financial goals. However, I was able to put into practice the knowledge and skills that I have learned in the classroom while at the University of Arizona and in my internship experiences during this same time. I also had the satisfaction of developing the self-confidence of three teenage girls who helped me to organize the fashion/trunk shows.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineRetailing and Consumer Sciencesen_US
thesis.degree.grantorUniversity of Arizonaen_US
All Items in UA Campus Repository are protected by copyright, with all rights reserved, unless otherwise indicated.