Persistent Link:
http://hdl.handle.net/10150/146205
Title:
Serplexus: Alternative Value of the Venture Concept
Author:
Duran, Larissa Nicole
Issue Date:
May-2010
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This paper delves into the alternative value created by the Serplexus venture, a business concept developed by students in the McGuire Center for Entrepreneurship. It analyzes the resulting societal benefits from the implementation of a marketing tool aimed at connect service providers to consumers within a reasonable geographic area. The paper projects the environmental implications that widespread adoption of Serplexus would have, along with the social implications associated with encouraging individuals to become self‐employed. The ancillary benefits provided by Serplexus are compared based on technological and industrial benchmarks, and the placement of the service industry to which Serplexus belongs within the product diffusion curve is analyzed.
Type:
text; Electronic Thesis
Degree Name:
B.S.
Degree Level:
bachelors
Degree Program:
Honors College; Entrepreneurship
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleSerplexus: Alternative Value of the Venture Concepten_US
dc.creatorDuran, Larissa Nicoleen_US
dc.contributor.authorDuran, Larissa Nicoleen_US
dc.date.issued2010-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThis paper delves into the alternative value created by the Serplexus venture, a business concept developed by students in the McGuire Center for Entrepreneurship. It analyzes the resulting societal benefits from the implementation of a marketing tool aimed at connect service providers to consumers within a reasonable geographic area. The paper projects the environmental implications that widespread adoption of Serplexus would have, along with the social implications associated with encouraging individuals to become self‐employed. The ancillary benefits provided by Serplexus are compared based on technological and industrial benchmarks, and the placement of the service industry to which Serplexus belongs within the product diffusion curve is analyzed.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineEntrepreneurshipen_US
thesis.degree.grantorUniversity of Arizonaen_US
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