Persistent Link:
http://hdl.handle.net/10150/146197
Title:
Re+: Changing the Way the World Hydrates
Author:
Roberts, Harrison R.
Issue Date:
May-2010
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Public concerns regarding drinking water sources are amassing as unhealthy contaminants become more prevalent. In 2008, Congress dedicated a hearing to the dangers of bottled water. Dangers such as plastic bottles leaking antimony, causing pulmonary injuries and skin cancer. Additionally, 2.5 million plastic bottles are thrown away every hour. As a result, bottled water profits dropped 6% in the first quarter of 2009, and 24 colleges have banned plastic bottles on their campus. Re+ delivers purified water to consumers on-the-go through single serve water bottle refill kiosks; helping them save money, and save the environment. Our target market will be exposed to a new type of vending experience that will seek to satisfy them beyond a physiological level. Through customizable bottles, customizable beverage options, and retail space that offers recognition and familiarity, consumers can fulfill their needs while simultaneously assisting a sustainable effort. Re+ employs on-site filtration, allowing for lower packaging and distribution costs, resulting in a business that is more efficient than bottled water, and has a minimum environmental impact. Re+ maintains the goal of diminishing plastic bottle waste by encouraging consumers to re-fresh, re-fill and re-use their water bottles.
Type:
text; Electronic Thesis
Degree Name:
B.S.
Degree Level:
bachelors
Degree Program:
Honors College; Entrepreneurship
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleRe+: Changing the Way the World Hydratesen_US
dc.creatorRoberts, Harrison R.en_US
dc.contributor.authorRoberts, Harrison R.en_US
dc.date.issued2010-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractPublic concerns regarding drinking water sources are amassing as unhealthy contaminants become more prevalent. In 2008, Congress dedicated a hearing to the dangers of bottled water. Dangers such as plastic bottles leaking antimony, causing pulmonary injuries and skin cancer. Additionally, 2.5 million plastic bottles are thrown away every hour. As a result, bottled water profits dropped 6% in the first quarter of 2009, and 24 colleges have banned plastic bottles on their campus. Re+ delivers purified water to consumers on-the-go through single serve water bottle refill kiosks; helping them save money, and save the environment. Our target market will be exposed to a new type of vending experience that will seek to satisfy them beyond a physiological level. Through customizable bottles, customizable beverage options, and retail space that offers recognition and familiarity, consumers can fulfill their needs while simultaneously assisting a sustainable effort. Re+ employs on-site filtration, allowing for lower packaging and distribution costs, resulting in a business that is more efficient than bottled water, and has a minimum environmental impact. Re+ maintains the goal of diminishing plastic bottle waste by encouraging consumers to re-fresh, re-fill and re-use their water bottles.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.S.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineEntrepreneurshipen_US
thesis.degree.grantorUniversity of Arizonaen_US
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