Persistent Link:
http://hdl.handle.net/10150/146062
Title:
Fun Flights: Developing Benefits Through Social Integration
Author:
Mignella, Megan Tighe
Issue Date:
May-2010
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
Fun Flights is innovative in the sense that it not only offers "something more" when flying, but is accompanied by a unique seating and booking model. Zempty, the booking software, provides an alternative value when compared to the competition of other social network and travel booking websites. By offering the secondary value of psychological and physiological benefits from social integration, Zempty will attract early adopters of innovative products. Although more flights are considered an ecological trade-off, the solution of bringing people together (and out of isolation) will definitely provide benefits. For the alternative value of Fun Flights to be realized, it will take a significant amount of leadership to ensure the software is being utilized to its full potential. Essentially, leadership will have to make certain that travelers are using the software to connect and communicate with similar people, and not just booking a flight. This will certainly take an innovative and motivated leadership team, as well as a creative strategy. It is also important to see through the connectivity aspect created by the social networking software to the environment created on the flights. Zempty is positioned to give users a sense of belongingness through our social network. Through connectivity and interaction, Fun Flights' customers will feel a sense of social integration, which has proven relevant for the promotion of psychological and physiological well-being.
Type:
text; Electronic Thesis
Degree Name:
B.A.
Degree Level:
bachelors
Degree Program:
Honors College; Entrepreneurship
Degree Grantor:
University of Arizona

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleFun Flights: Developing Benefits Through Social Integrationen_US
dc.creatorMignella, Megan Tigheen_US
dc.contributor.authorMignella, Megan Tigheen_US
dc.date.issued2010-05-
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractFun Flights is innovative in the sense that it not only offers "something more" when flying, but is accompanied by a unique seating and booking model. Zempty, the booking software, provides an alternative value when compared to the competition of other social network and travel booking websites. By offering the secondary value of psychological and physiological benefits from social integration, Zempty will attract early adopters of innovative products. Although more flights are considered an ecological trade-off, the solution of bringing people together (and out of isolation) will definitely provide benefits. For the alternative value of Fun Flights to be realized, it will take a significant amount of leadership to ensure the software is being utilized to its full potential. Essentially, leadership will have to make certain that travelers are using the software to connect and communicate with similar people, and not just booking a flight. This will certainly take an innovative and motivated leadership team, as well as a creative strategy. It is also important to see through the connectivity aspect created by the social networking software to the environment created on the flights. Zempty is positioned to give users a sense of belongingness through our social network. Through connectivity and interaction, Fun Flights' customers will feel a sense of social integration, which has proven relevant for the promotion of psychological and physiological well-being.en_US
dc.typetexten_US
dc.typeElectronic Thesisen_US
thesis.degree.nameB.A.en_US
thesis.degree.levelbachelorsen_US
thesis.degree.disciplineHonors Collegeen_US
thesis.degree.disciplineEntrepreneurshipen_US
thesis.degree.grantorUniversity of Arizonaen_US
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