Addressing the 'Medical Malady': Second-Level Agenda Setting and Public Approval of 'Obamacare'

Persistent Link:
http://hdl.handle.net/10150/144373
Title:
Addressing the 'Medical Malady': Second-Level Agenda Setting and Public Approval of 'Obamacare'
Author:
Conway, Bethany Anne
Issue Date:
2011
Publisher:
The University of Arizona.
Rights:
Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
Abstract:
This study examined second-level agenda setting effects of six news sources on public opinion about the health care reform bill proposed by President Obama and congressional Democrats. The affective attributes (tone) of media coverage were measured immediately and cumulatively. A regression analysis found cumulative affective attribute salience, but not immediate affective attribute salience, was a significant predictor of support in public opinion polls. Separate regression analyses found that effects were greater on Republicans than on those who identified with another political party. A final regression analysis was performed to examine whether support in public opinion polls was a predictor of affective attribute salience in the media. Support was also measured both immediately and cumulatively. Findings show that only immediate support in public opinion polls was a predictor of affective attribute salience in the media. The political implications and the consequences for health care policy are discussed.
Type:
Electronic Thesis; text
Keywords:
agenda setting; health care; news; Obama; reform; tone
Degree Name:
M.A.
Degree Level:
masters
Degree Program:
Graduate College; Journalism
Degree Grantor:
University of Arizona
Advisor:
Fahmy, Shahira

Full metadata record

DC FieldValue Language
dc.language.isoenen_US
dc.titleAddressing the 'Medical Malady': Second-Level Agenda Setting and Public Approval of 'Obamacare'en_US
dc.creatorConway, Bethany Anneen_US
dc.contributor.authorConway, Bethany Anneen_US
dc.date.issued2011en
dc.publisherThe University of Arizona.en_US
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.en_US
dc.description.abstractThis study examined second-level agenda setting effects of six news sources on public opinion about the health care reform bill proposed by President Obama and congressional Democrats. The affective attributes (tone) of media coverage were measured immediately and cumulatively. A regression analysis found cumulative affective attribute salience, but not immediate affective attribute salience, was a significant predictor of support in public opinion polls. Separate regression analyses found that effects were greater on Republicans than on those who identified with another political party. A final regression analysis was performed to examine whether support in public opinion polls was a predictor of affective attribute salience in the media. Support was also measured both immediately and cumulatively. Findings show that only immediate support in public opinion polls was a predictor of affective attribute salience in the media. The political implications and the consequences for health care policy are discussed.en_US
dc.typeElectronic Thesisen_US
dc.typetexten
dc.subjectagenda settingen_US
dc.subjecthealth careen_US
dc.subjectnewsen_US
dc.subjectObamaen_US
dc.subjectreformen_US
dc.subjecttoneen_US
thesis.degree.nameM.A.en_US
thesis.degree.levelmastersen_US
thesis.degree.disciplineGraduate Collegeen_US
thesis.degree.disciplineJournalismen_US
thesis.degree.grantorUniversity of Arizonaen_US
dc.contributor.advisorFahmy, Shahiraen_US
dc.contributor.committeememberHarwood, Jakeen_US
dc.contributor.committeememberRelly, Jeannineen_US
dc.identifier.proquest11608en
dc.identifier.oclc752261467en
All Items in UA Campus Repository are protected by copyright, with all rights reserved, unless otherwise indicated.