Persistent Link:
http://hdl.handle.net/10150/106171
Title:
Marketing strategy of public and academic library, Case Study
Author:
Kulovany, Lukas; Soukup, Jan
Editors:
Papik, Richard; Simon, Ingeborg
Citation:
Marketing strategy of public and academic library, Case Study 2007, :464-470
Issue Date:
2007
URI:
http://hdl.handle.net/10150/106171
Submitted date:
2007-02-01
Abstract:
Not a long time ago, marketing was almost unrecognised and surely marginalised conception for libraries. Nowadays the situation is changing for the better. The libraries tend to slowly change their old passive management strategy for active market behaviour, there is a tendency to â go an extra mile for the clientâ . In my opinion it is the only way how to compare favourably in current competitive environment and not become obsolete and outmoded. The aim of this case study is to compare the marketing of two different sorts of libraries â academic library and public library. For the academic library we have chosen the SWOT analysis type of survey, for the public library the â four Pâ method. Considering the dissimilarity of those two sorts of libraries we regard the methods as the most appropriate. The objective of our case study is to verify the presumption that the public library has to make much bigger effort in its active market behaviour than the academic library.
Type:
Conference Paper
Language:
en
Keywords:
Academic Libraries; Libraries

Full metadata record

DC FieldValue Language
dc.contributor.authorKulovany, Lukasen_US
dc.contributor.authorSoukup, Janen_US
dc.contributor.editorPapik, Richarden_US
dc.contributor.editorSimon, Ingeborgen_US
dc.date.accessioned2007-02-01T00:00:01Z-
dc.date.available2010-06-18T23:41:59Z-
dc.date.issued2007en_US
dc.date.submitted2007-02-01en_US
dc.identifier.citationMarketing strategy of public and academic library, Case Study 2007, :464-470en_US
dc.identifier.urihttp://hdl.handle.net/10150/106171-
dc.description.abstractNot a long time ago, marketing was almost unrecognised and surely marginalised conception for libraries. Nowadays the situation is changing for the better. The libraries tend to slowly change their old passive management strategy for active market behaviour, there is a tendency to â go an extra mile for the clientâ . In my opinion it is the only way how to compare favourably in current competitive environment and not become obsolete and outmoded. The aim of this case study is to compare the marketing of two different sorts of libraries â academic library and public library. For the academic library we have chosen the SWOT analysis type of survey, for the public library the â four Pâ method. Considering the dissimilarity of those two sorts of libraries we regard the methods as the most appropriate. The objective of our case study is to verify the presumption that the public library has to make much bigger effort in its active market behaviour than the academic library.en_US
dc.format.mimetypedocen_US
dc.language.isoenen_US
dc.subjectAcademic Librariesen_US
dc.subjectLibrariesen_US
dc.titleMarketing strategy of public and academic library, Case Studyen_US
dc.typeConference Paperen_US
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