How Much of It is Real? Analysis of Paid Placement in Web Search Engine Results

Persistent Link:
http://hdl.handle.net/10150/105115
Title:
How Much of It is Real? Analysis of Paid Placement in Web Search Engine Results
Author:
Nicholson, Scott; Sierra, Tito; Eseryel, U. Yeliz; Park, Ji-Hong; Barkow, Philip; Pozo, Erika J.; Ward, Jane
Citation:
How Much of It is Real? Analysis of Paid Placement in Web Search Engine Results 2005, Journal of the American Society for Information Science and Technology
Journal:
Journal of the American Society for Information Science and Technology
Issue Date:
2005
URI:
http://hdl.handle.net/10150/105115
Submitted date:
2005-05-31
Abstract:
Most Web search tools integrate sponsored results with results from their internal editorial database in providing results to users. The goal of this research is to get a better idea of how much of the screen real estate displays â realâ editorial results as compared to sponsored results. The overall average results are that 40% of all results presented on the first screen are â realâ results, and when the entire first Web page is considered, 67% of the results are non-sponsored results. For general search tools like Google, 56% of the first screen and 82% of the first Web page contain non-sponsored results. Other results include that query structure makes a significant difference in the percentage of non-sponsored results returned by a search. Similarly, the topic of the query can also have a significant effect on the percentage of sponsored results displayed by most Web search tools.
Type:
Journal Article (Paginated)
Language:
en
Keywords:
Web Mining; Internet
Local subject classification:
Use pattern; Search results; Pay-for-placement; Resolutions

Full metadata record

DC FieldValue Language
dc.contributor.authorNicholson, Scotten_US
dc.contributor.authorSierra, Titoen_US
dc.contributor.authorEseryel, U. Yelizen_US
dc.contributor.authorPark, Ji-Hongen_US
dc.contributor.authorBarkow, Philipen_US
dc.contributor.authorPozo, Erika J.en_US
dc.contributor.authorWard, Janeen_US
dc.date.accessioned2005-05-31T00:00:01Z-
dc.date.available2010-06-18T23:19:40Z-
dc.date.issued2005en_US
dc.date.submitted2005-05-31en_US
dc.identifier.citationHow Much of It is Real? Analysis of Paid Placement in Web Search Engine Results 2005, Journal of the American Society for Information Science and Technologyen_US
dc.identifier.urihttp://hdl.handle.net/10150/105115-
dc.description.abstractMost Web search tools integrate sponsored results with results from their internal editorial database in providing results to users. The goal of this research is to get a better idea of how much of the screen real estate displays â realâ editorial results as compared to sponsored results. The overall average results are that 40% of all results presented on the first screen are â realâ results, and when the entire first Web page is considered, 67% of the results are non-sponsored results. For general search tools like Google, 56% of the first screen and 82% of the first Web page contain non-sponsored results. Other results include that query structure makes a significant difference in the percentage of non-sponsored results returned by a search. Similarly, the topic of the query can also have a significant effect on the percentage of sponsored results displayed by most Web search tools.en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoenen_US
dc.subjectWeb Miningen_US
dc.subjectInterneten_US
dc.subject.otherUse patternen_US
dc.subject.otherSearch resultsen_US
dc.subject.otherPay-for-placementen_US
dc.subject.otherResolutionsen_US
dc.titleHow Much of It is Real? Analysis of Paid Placement in Web Search Engine Resultsen_US
dc.typeJournal Article (Paginated)en_US
dc.identifier.journalJournal of the American Society for Information Science and Technologyen_US
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